Nielsen splits retail and media businesses following “challenging year”

Measurement company Nielsen is to split into two publicly traded companies. Announced on Thursday, the company said that the move will boost shareholder value.  The decision has been approved by activist investor Elliott Management, which disclosed a 5.1% stake in the company in August 2018.  Nielsen’s Global Media business will deal with media and advertising […]

Nielsen’s Clarken steps down as CCO

Measurement firm Nielsen is on the hunt for a new chief commercial officer after it confirmed the resignation of current CCO Megan Clarken. Clarken, who has been at Nielsen since 2004, is leaving the organisation to take up the mantle as CEO of an as-yet unknown company. The exec played a significant role in building […]

Nielsen invests in brand-safety firm OpenSlate

Nielsen has acquired a minority stake in brand-safety measurement company OpenSlate. The company said that the decision is in an effort to help marketers avoid advertising in environments that don’t fit their image. The OpenSlate platform is designed to provide analytics on the nature and quality of the videos on YouTube and Facebook. It provides […]

Gracenote launches Video ID Distribution system

Nielsen-owned Gracenote has launched a new Video ID Distribution system. The company says that this will enable creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Through the Gracenote ID Distribution […]

Nielsen viewer stats differ from Netflix Stranger Things claim

The eagerly-awaited third season of Netflix hit Stranger Things has captured the pop culture zeitgeist and Nielsen has confirmed its impressive viewing figures.  According to the measurement organisation, 19.7 million viewers watched the first episode of Stranger Things 3 between July 4-8. The previous season’s first episode saw 17.7 million viewers for the same period. […]

beIN Sports renews Nielsen deal

Qatari beIN Sports has signed a long-term national TV measurement agreement with Nielsen.  The deal will see both beIN Sports and beIN Sports en Español continue to receive market intelligence and person-level viewing data for both networks.  Antonio Briceño, deputy managing director of beIN SPORTS USA and Canada, said: “Consumers today, especially sports viewers, are […]

Riot partners with Nielsen for esports monitoring

Games publisher Riot has announced a partnership with Nielsen to better value the exposure of its sponsors and advertisers at League of Legends events. The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues […]

Gracenote launches Video Popularity Score

Nielsen-owned Gracenote has announced the launch of Gracenote Video Popularity Score. The service is a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s […]

Nielsen expands measurement for YouTube app on mobile to 26 new countries

Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for YouTube Mobile will be available in 26 new markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and […]

Nielsen acquires Sorenson Media in addressable ad push

Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV from a “one-to-many to a one-to-one medium”. With the deal, Nielsen announced the launch of a new technology, product and commercial initiative called Nielsen Advanced Video Advertising, focused on expanding addressable advertising “for smart TVs and beyond”. By combining Sorenson […]

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