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Nielsen
2 min read
Cineverse taps Gracenote to power AI video adviser
Streaming tech and entertainment outfit, Cineverse, is partnering with Nielsen’s content data business unit, Gracenote,…
1 min read
Gracenote expands FAST acceleration programme in US
Nielsen’s content data business unit, Gracenote, has extended its FAST programme to the US supporting…
1 min read
YouTube marks a year at the top of the US streaming pile
YouTube lands the spot of top streaming service in the US in January, according to Nielsen’s latest report.
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Super Bowl 2024 attracts largest audience yet, with 123.7m viewers
The NFL’s Super Bowl LVIII 2024 event which got underway on Sunday February 11 attracted…
1 min read
Streaming consumption accelerates in Poland
Polish consumption of video content on TV increased in December by comparison with November, with…
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Netflix gains ground over YouTube as Polish viewing time increases
Last month viewers in Poland spent on average four hours and nine minutes in front…
2 min read
Nielsen: Poles increasingly paying for online video
Audience measurement outfit Nielsen has released Videonauts 2023, its latest report focusing on viewer behaviours…
1 min read
Linear TV still king in Poland, despite increase in streaming
Traditional TV viewing still holds sway in Poland, despite significant growth in streaming in August,…
2 min read
Nielsen names Karthik Rao as CEO
Audience research and analytics firm, Nielsen, has appointed Karthik Rao as chief executive officer, replacing…
1 min read
Gracenote launches FAST acceleration programme
Gracenote, the content solutions unit of audience research giant Nielsen, has unveiled a new programme…
2 min read
Nielsen: massive growth in video titles, but consumers struggling to find what they want
Audiences in key territories now have more than 2.7 million individual video titles to choose…
1 min read
Nielsen: streaming reaches new high in US as broadcast plumbs new depths
Streaming consumption in the US reached a record 38.7% of viewing time in the US…
2 min read
Nielsen teams up with M6 for Open Web digital measurement
Audience measurement and data giant Nielsen is partnering with RTL-owned French broadcaster Groupe M6 to…
1 min read
Kids boost TV usage by 90% in June
Kids aged 2-17 have boosted total TV usage across all age groups by 2.2% in…
1 min read
Nielsen: US total TV usage falls, despite streaming growth
The total TV usage in the US dropped in May, with a steady growth in…
1 min read
Streaming declines in Poland as Netflix cedes top spot to YouTube
Streaming usage in Poland declined in May for the first time since January this year,…
1 min read
TV usage falls by 1.9% across the US
Total TV usage among viewers in the US has fallen another 1.9% from March to…
1 min read
Nielsen: Poland’s TV viewership falls by 2.7% in March
Nielsen’s monthly total TV and streaming snapshot The Gauge reported TV viewership in March was…
1 min read
TV usage falls by 5.1%, while streaming stays strong
The total usage of TV declined by 5.1% in February, following a fall in viewership…
1 min read
Roku enables four-screen measurement in Nielsen Total Ad Ratings
Roku has announced a partnership with Nielsen to enable four-screen measurement for the first time…
1 min read
Nielsen brings DCR to Australia
Nielsen has bolstered its audience measurement services in Australia with the announcement of its enhanced…
1 min read
Nielsen: streaming viewing overtakes cable for the first time
Following months of record-breaking streaming consumption in the US, streaming usage has surpassed cable for…
1 min read
Gracenote promises personalised universal discovery with ID Distribution System
Gracenote, the content solutions subsidiary of Nielsen, has launched the Gracenote ID Distribution System, designed…
1 min read
Czech Republic gets cross-platform TV audience measurement from Nielsen Admosphere
The Czech Republic’s Association of Television Organisations (ATO) has announced an agreement with Nielsen Admosphere…
1 min read
Disney+ attracts 1.9m in first week of Polish launch
Streamer Disney+ attracted more than 1.9 million viewers within a week of launching in Poland,…
1 min read
Third consecutive record month for US streaming
Streaming in the US recorded its third consecutive record high as a proportion of overall…
1 min read
Nielsen integrates advanced audiences and outcomes measurement in ONE Alpha
Ad measurement firm Nielsen has revealed the next phase of its Nielsen ONE Alpha cross-platform…
1 min read
Gracenote launches Streaming Channels Data to improve personalisation
Nielsen-owned metadata firm Gracenote has announced the launch of Gracenote Streaming Channels Data. This, it…
1 min read
Streaming at record high in the US says Nielsen
Streaming reached another record high for market share in the US in April. According to…
1 min read
Nielsen deduplicates audiences across streaming and smart TVs
Ad measurement firm Nielsen has announced expanded deduplication of connected TV (CTV) audiences to include…