Roku has announced a major deal to acquire Nielsen’s Advanced Video Advertising business in a move which will further propel the company forward as a leader in the CTV space. The deal, described as a strategic alliance, will see Roku purchase the AVA business including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion […]
With the increasing trend of distributors like Disney and Warner Bros skipping cinemas and going directly to streaming, measurement firm Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service. Nielsen said that the new offer will serve as a way to capture viewing of movie releases that are directly available […]
Nielsen-owned content discovery specialist Gracenote is launching a new live sports offering designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go. Using Gracenote Global Sports Data, consumer electronics manufacturers and automakers will be able to integrate real-time team statistics, recent game results and live updates […]
Ad measurement firm Nielsen has announced that it will begin to include CTV viewing of YouTube in its ratings. The company has said that YouTube’s streaming TV inventory will be measured in its Digital Ad Ratings and Total Ad Ratings. It said that this will help media buyers and sellers to better understand and […]
Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources. Gracenote said its data solution ensures that valuable sports content is easily searchable and discoverable across previously siloed TV platforms, services and devices. Leveraging its metadata expertise and industry-standard […]
Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search and discovery for sports content. Gracenote Streaming Sports Catalogs allows providers to connect fans to live games and related content available across different over-the-top (OTT) sources. The proliferation of sports content among a growing number of OTT services has led […]
Nielsen has announced a promotion of Scott Brown to the role of general manager of audience measurement. Brown is elevated to this new position having spent a little over two years as chief technology officer for the company’s measurement products, and over a decade at Nielsen in a number of roles. In his new role, […]
Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the measurement firm has said. The addition of Disney brings the number of participating programmers in the beta to nine, representing 75% of linear TV impressions in the US. Nielsen’s Addressable TV Advertising solution promises programmers the ability to offer flexible […]
Housebound users could stream more than 60% more video during the coronavirus pandemic. According to figures from Nielsen, media consumption skyrockets during disruptive events with streaming video via the TV increasing by 61% on average. Nielsen also said that films, news and general format programming are the most popular during these times. The figures were […]
Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy being industry veteran Sean Cohan as its new chief growth officer and international president. Cohan is a well-established figure in the industry with decades’ of experience. He spent 15 years at A+E Networks, with his highest-profile role being president of […]
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