Nielsen

Nielsen viewer stats differ from Netflix Stranger Things claim

The eagerly-awaited third season of Netflix hit Stranger Things has captured the pop culture zeitgeist and Nielsen has confirmed its impressive viewing figures.  According to the measurement organisation, 19.7 million viewers watched the first episode of Stranger Things 3 between July 4-8. The previous season’s first episode saw 17.7 million viewers for the same period. […]

beIN Sports renews Nielsen deal

Qatari beIN Sports has signed a long-term national TV measurement agreement with Nielsen.  The deal will see both beIN Sports and beIN Sports en Español continue to receive market intelligence and person-level viewing data for both networks.  Antonio Briceño, deputy managing director of beIN SPORTS USA and Canada, said: “Consumers today, especially sports viewers, are […]

Riot partners with Nielsen for esports monitoring

Games publisher Riot has announced a partnership with Nielsen to better value the exposure of its sponsors and advertisers at League of Legends events. The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues […]

Gracenote launches Video Popularity Score

Nielsen-owned Gracenote has announced the launch of Gracenote Video Popularity Score. The service is a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s […]

Nielsen expands measurement for YouTube app on mobile to 26 new countries

Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for YouTube Mobile will be available in 26 new markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and […]

Nielsen acquires Sorenson Media in addressable ad push

Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV from a “one-to-many to a one-to-one medium”. With the deal, Nielsen announced the launch of a new technology, product and commercial initiative called Nielsen Advanced Video Advertising, focused on expanding addressable advertising “for smart TVs and beyond”. By combining Sorenson […]

Gracenote launches descriptive metadata solution

Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually relevant TV and movie discovery experiences. Gracenote Video Descriptors is the first of its new ‘Advanced Discovery’ products. The company says it will enable pay TV providers, OTT services and connected device manufacturers to “unlock deeper user engagement and loyalty”. […]

Nielsen adds A+E Networks to US dynamic ad insertion pilot

Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin replacing advertisements in live linear programming on select networks. A+E Networks joins previously-announced trialist CBS. The two broadcasters are the first to use the technology to replace linear TV ads – and show and network promotions – with targeted ads. […]

UK competition watchdog approves Nielsen ad intelligence acquisition

UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising intelligence unit. The CMA said that the deal, which was announced in February, could be cleared on the ground that two companies did not closely compete. Nielsen agreed to acquire the unit, which comprises a portfolio advertising monitoring platform, ePublisher […]

Eutelsat claims top spot in key West African markets

Eutelsat has claimed the status of satellite market leader in the west African markets of Nigeria, Cameroon and Côte d’Ivoire after a Nielsen study of TV reception in these markets showed the operator had a leading share of the DTH installed base in Cóte d’Ivoire, a majority share of the DTH base in Cameroon and […]

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