Nielsen CEO: ‘we haven’t been perfect’

The CEO of ad measurement firm Nielsen has defended the company amid ongoing industry scrutiny. The company has come under increased pressure from broadcasters such as NBCUniversal, who have threatened to break away from the Nielsen US standard for audience measurement. Last month, Nielsen called for a “hiatus” in the accreditation process by which broadcasters […]

Nielsen buys Parisian actionable TV intelligence firm TVTY

Measurement and analytics firm Nielsen has announced the acquisition of TV attribution provider TVTY. The company said that the acquisition will bring a wide range of outcomes capabilities that improve TV campaign execution, while TVTY’s solutions will complement and expand Nielsen’s TV Attribution and Ad Intel services. Based in Paris, TVTY also has offices in […]

Gracenote brings video metadata coverage to Poland

Nielsen-owned Gracenote has expanded its video metadata coverage to Poland. The company said that it would “serve the country’s healthy appetite for entertainment content,” while enabling clients like pay TV providers and broadcasters to improve the experiences offered to Polish viewers.  Poland consistently ranks highly for TV consumption, with Nielsen figures noting that the average […]

Nielsen Digital Ad Ratings comes to Samsung TV Plus

Samsung Ads has agreed a deal with Nielsen. The agreement means that advanced TV measurement from Nielsen is now available for purchasing inventory on Samsung’s AVOD service Samsung TV Plus. The firm said that Nielsen’s Digital Ad Ratings (DAR) will enable advertisers to more easily buy and optimise Samsung TV Plus inventory in the US. […]

Roku acquires Nielsen’s Advanced Video Advertising business

Roku has announced a major deal to acquire Nielsen’s Advanced Video Advertising business in a move which will further propel the company forward as a leader in the CTV space. The deal, described as a strategic alliance, will see Roku purchase the AVA business including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion […]

Nielsen launches solution to track premium theatrical films on VOD platforms

With the increasing trend of distributors like Disney and Warner Bros skipping cinemas and going directly to streaming, measurement firm Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service. Nielsen said that the new offer will serve as a way to capture viewing of movie releases that are directly available […]

Gracenote launches new product for smart TV and automotive sports experiences

Nielsen-owned content discovery specialist Gracenote is launching a new live sports offering designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go. Using Gracenote Global Sports Data, consumer electronics manufacturers and automakers will be able to integrate real-time team statistics, recent game results and live updates […]

Nielsen to measure YouTube on CTV in US

  Ad measurement firm Nielsen has announced that it will begin to include CTV viewing of YouTube in its ratings.  The company has said that YouTube’s streaming TV inventory will be measured in its Digital Ad Ratings and Total Ad Ratings. It said that this will help media buyers and sellers to better understand and […]

Gracenote launches new data product for sports streaming

Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources.   Gracenote said its data solution ensures that valuable sports content is easily searchable and discoverable across previously siloed TV platforms, services and devices.  Leveraging its metadata expertise and industry-standard […]

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