Nielsen


Super Bowl 2024 attracts largest audience yet, with 123.7m viewers

The NFL’s Super Bowl LVIII 2024 event which got underway on Sunday February 11 attracted an estimated 123.7 million viewers, according to average audience estimates from Nielsen. The American football game which saw the Kansas City Chiefs win victory over San Francisco 49ers averaged at 120.3 million viewers on Paramount-owned US cable network, CBS. Nielsen […]

Streaming consumption accelerates in Poland

Polish consumption of video content on TV increased in December by comparison with November, with use of streaming services accelerating more than that of traditional TV, according to the latest data on the country from audience research outfit Nielsen. According to the latest edition of Nielsen Poland’s The Gauge, compared with November, viewers spent on […]

Netflix gains ground over YouTube as Polish viewing time increases

Last month viewers in Poland spent on average four hours and nine minutes in front of their TV screens, some 17 minutes more per day than in October, according to the latest statistics from Nielsen’s The Gauge. On a month-over-month basis, traditional TV viewing increased by 7% and streaming increased 6%. On TV channels, the […]

Nielsen: Poles increasingly paying for online video

Audience measurement outfit Nielsen has released Videonauts 2023, its latest report focusing on viewer behaviours and habits related to the consumption of video content across four screens in Poland. The report, which is issued every two years, showed that 50% of Poles aged 16-74 with internet access now pay for video content. This is the […]

Linear TV still king in Poland, despite increase in streaming

Traditional TV viewing still holds sway in Poland, despite significant growth in streaming in August, according to the latest bulletin from audience research outfit Nielsen’s The Gauge Poland. In August the largest share of TV viewing was generated by people watching satellite TV (34%), and traditional television accounted for 86.6% of TV viewing, according to […]

Nielsen names Karthik Rao as CEO

Audience research and analytics firm, Nielsen, has appointed Karthik Rao as chief executive officer, replacing predecessor, David Kenny.  Rao will start the role effective immediately, with Kenny who served as CEO since 2018 to assume the role of executive chairman. During his tenure Kenny was behind the relaunch of Nielsen’s streaming measurement suite in 2021 […]

Gracenote launches FAST acceleration programme

Gracenote, the content solutions unit of audience research giant Nielsen, has unveiled a new programme to help content publishers and broadcasters of all sizes get FAST channels and programming distributed by major streaming platforms more easily. Using data enrichment services, the Gracenote FAST Program will help Gracenote customers accelerate time-to-market for their FAST offerings. According […]

Nielsen: massive growth in video titles, but consumers struggling to find what they want

Audiences in key territories now have more than 2.7 million individual video titles to choose from, with multiple channels and services to access, but increasingly struggle to find the content they want, according to Nielsen’s latest State of Play report on the video market. According to Nielsen, audiences across the U.S., U.K., Canada, Mexico and […]

Nielsen: streaming reaches new high in US as broadcast plumbs new depths

Streaming consumption in the US reached a record 38.7% of viewing time in the US in July, while broadcast viewing fell to an all-time low of 20%, according to audience research outfit Nielsen. Streaming consumption was boosted by children being on holiday, with Australian kids show Bluey leading the charge, and by the popularity of […]

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