Nielsen


Czech Republic gets cross-platform TV audience measurement from Nielsen Admosphere

The Czech Republic’s Association of Television Organisations (ATO) has announced an agreement with Nielsen Admosphere to implement cross-platform TV audience measurement in the country.  The five year contract will run from 2023-27, and see Nielsen provide a comprehensive solution to TV audience measurement in the Czech Republic, with clients receiving data on audience measurement from […]

Disney+ attracts 1.9m in first week of Polish launch

Streamer Disney+ attracted more than 1.9 million viewers within a week of launching in Poland, according to figures compiled by Nielsen. According to data from Nielsen Media, viewers most often watched content from the Disney+ website on large screens – TV sets or PCs/laptops – with over 81% of viewership of the website taking place […]

Third consecutive record month for US streaming

Streaming in the US recorded its third consecutive record high as a proportion of overall TV viewing time. According to Nielsen’s monthly The Gauge TV viewing snapshot, streaming viewership accounted for 31.9% of total television consumption in the US in May. This comes after previous record months in April and March when streaming captured 30.4% […]

Nielsen integrates advanced audiences and outcomes measurement in ONE Alpha

Ad measurement firm Nielsen has revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution. The platform promises to combine “the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.” Nielsen said that the latest phase brings next-gen capabilities, and that they will provide advertisers […]

Gracenote launches Streaming Channels Data to improve personalisation

Nielsen-owned metadata firm Gracenote has announced the launch of Gracenote Streaming Channels Data. This, it said, will enable content discovery platforms to better connect consumers to programming on FAST channels and linear channels on vMVPD services. Streaming Channels Data provides content discovery platforms with access to Gracenote’s database of schedules for linear streaming channels. Each […]

Streaming at record high in the US says Nielsen

Streaming reached another record high for market share in the US in April. According to Nielsen’s The Gauge monthly TV viewing snapshot, streaming captured 30.4% of total TV viewing in the US in April. This was up from 29.7%, a previous record high, the month prior.  Overall TV viewing in the US was down 2.1% […]

Nielsen deduplicates audiences across streaming and smart TVs

Ad measurement firm Nielsen has announced expanded deduplication of connected TV (CTV) audiences to include new Smart TV OEM inventory. The expansion will see media buyers and sellers able to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, along with Roku, Hulu and other streaming platforms. Nielsen said that Digital Ad […]

Tubi expands relationship with Nielsen

FOX Entertainment-owned AVOD service Tubi has announced an expanded relationship with ad measurement firm Nielsen. The partnership will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product. Measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV (CTV) inventory served on specific CTV devices Tubi said […]

Nielsen: streaming’s share of TV viewing at all-time high in US

Streaming captured its largest-ever share of total TV usage in March in the US. According to monitoring firm Nielsen, streaming made up 29.7% of overall television viewing time in March 2022. Cable viewing still made up the majority of TV usage in the market, with 36.9%, while broadcast viewing was down 1.1% from February to […]

Nielsen agrees to US$16 billion sale

Nielsen has agreed a deal to go private for US$16 billion. After rebuffing a takeover attempt from a consortium including Elliott Management last week, Nielsen has accepted an improved offer from a private equity consortium led by Elliott’s tech-focused private equity arm Evergreen and Brookfield. The deal offers US$28 per share in an all-cash transaction […]

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