Streaming declines in Poland as Netflix cedes top spot to YouTube

Streaming usage in Poland declined in May for the first time since January this year, with a drop in Netflix usage pushing the streaming figures down, according to audience measurement outfit Nielsen.

Nielsen’s The Guage Poland report found that linear TV viewing increased by 0.3% in May compared with April. Linear accounts for 87.7% of total TV viewing.

Pay television viewership (cable, satellite) increased, while terrestrial television viewing declined.

Reduced viewership of Netflix was the primary reason for the decline in streaming usage. Netflix achieved a 1.6% share, dropping from first place for the first time in the history of Nielsen’s the Gauge: Poland, it gave up its leading position in streaming on TV to the YouTube platform, which, in May, achieved a record share of 1.7% on TV across the entire population in Poland.

Nielsen’s Polish data comes from its single-source anel consisting of 3,500 households and almost 9,700 panelists. The Gauge: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership).