Netflix


Virgin Media strengthens Netflix alliance with integrated billing

Virgin Media has laid out plans to further strengthen its UK partnership with SVOD streaming Netflix. From October, all new and existing Virgin TV customers who don’t yet have Netflix will be able to add and pay for Netflix through their Virgin Media bill, giving them an easier way to access to the content on […]

Netflix Spain subscribers higher than expected, says IAB Spain

A new survey by IAB Spain suggests that the number of Netflix customers in Spain could be much higher than previously supposed. Netflix doesn’t break down its subscriber figures country by country, so up until now the best guess for its user base in Spain has been competition regulator CNMC’s 1.5 million figure. However the […]

IHS: online video services the ‘go-to platforms’ for content

Online video services are now the go-to platforms for content in an age of portable devices and out-of-home viewing, according to an IHS Markit survey of internet users in the US, UK, Brazil, Japan and Germany. YouTube, Netflix and Amazon were the most popular video platforms in the five countries surveyed, beating pay TV and […]

Netflix and OTT companies deliver record increase in brand equity value

Entertainment brands such as Netflix have aided a 21% growth in brand value to US$748 billion (€641 billion) for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth, climbing 31 places from last year to 61st place in Brand Z’s top 100 list. The […]

Telefónica and Netflix confirm global partnership

Telefónica and Netflix have announced a global partnership to integrate Netflix’s service into Telefonica’s TV and video platforms in Europe and Latin America. The deal was announced via a video posted to Twitter, which featured Netflix CEO Reed Hastings and Telefónica executive chairman José María Álvarez-Pallete confirming rumours of the deal and signing the contract. “This […]

Netflix stock market value passes Disney

Netflix stock market value rose to a record US$153 billion (€130 billion) on Thursday, temporarily surpassing Disney and making it the world’s most valuable media company for the first time. The streamer closed with a market capital of US$141.8 billion, as Disney clocked off with US$152.18 billion. The moment remains significant, highlighting the great strides […]

SVOD customer satisfaction far exceeding that of pay TV

Customer satisfaction with streaming video services such as Netflix in the US far exceeds that for traditional pay TV services, according to the American Customer Satisfaction Index (ACSI), an annual survey of consumer attitudes to services including pay TV, video streaming, ISPs and fixed and wireless phone. Customer satisfaction with pay TV services fell 3.1% […]

Obamas team up with Netflix for films and TV series

Former US President Barack Obama and his wife Michelle Obama have unveiled plans to make films and TV series with Netflix. The Obamas have established a company called Higher Ground Productions as the entity through which they will produce content for Netflix. Under this banner, they will produce a mix of content, including scripted series, […]

Netflix ‘accessed by 17% of UK mobile internet users’

Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the Netflix app on either a smartphone or tablet in March, according to UKOM-approved comScore data. According to the stats, which are based on UK mobile app data, the number of mobile Netflix users was “significantly higher” than the unique visitors […]

Netflix to experience largest subscriber growth to date in 2018

Netflix will have its largest growth year to date in 2018, adding around 28 million subscribers over the year, according to predictions from Digital TV Research. The Netflix Forecasts report estimates that Netflix will grow to around 139 million streaming subscribers this year and will continue to increase its global user-count over the next five […]

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