Dubbing key to Netflix international strategy

Netflix’s local strategy for key markets such as Japan, France and Germany is focused on dubbing, new research has found. According to Ampere Analysis, Netflix’s content in most non-English speaking territories is made up of 90% foreign-language content. The research says that even though Netflix’s focus on creating local original content has improved, it still […]

Netflix agrees to curb European bandwidth by 25% for 30 days

Netflix has agreed to reduce its bandwidth usage across Europe as the continent battles to stay online amidst the coronavirus pandemic. On Wednesday, EU internal market and services commissioner – and former France Télécom CEO – Thierry Breton tweeted that he had spoken to Netflix CEO Reed Hastings about ensuring an adequate amount of bandwidth […]

Netflix on the up in expanding Russian streaming market

Netflix now has a 4% share of the Russian streaming video market with about 140,000 subscribers in the country, according to research by IAA TelecomDaily. According to the research outfit, Netflix, with revenues of about RUB1.082 billion (€12.95 million) and ARPU of RUB700 is seen as highly priced for Russia’s consumers, but the service remains […]

Sky to bundle Netflix in £25 per month ‘Ultimate TV’ package

Sky has announced a new ‘Sky Ultimate TV’ package which bundles Sky Q with Netflix for an introductory £25 per month. In a release, the Comcast-owned operator called the pricing “unbeatable” and said that “you won’t find them together for less anywhere else.” At the end of the ‘limited introductory offer’ the price will increase […]

Netflix rolls out top 10 feature following Mexico and UK trials

Netflix will roll out its top 10 rankings universally following successful trials in Mexico and the UK. The company initially launched the feature, which shows the 10 most popular series and movies on any given day on the platform in the user’s country, in mid-2019. CEO Reed Hastings said then that the experimental feature is […]

Netflix launches ultra-low-cost promotion in India

Netflix has launched an ultra-cheap one month trial for new customers in India.  As part of a promotional offer, select new customers will be able to use the streamer for INR5 (€0.06) for their first month. Following this trial, the users will then be able to select from the INR199 (€2.55) mobile plan, the INR499 […]

BT revamps pay TV packages with flexible structure

BT has launched a range of new ‘flexible’ TV packages as it looks to disrupt the UK’s pay TV market and keep pace with the rising tide of streamers.  Launching on February 21, the company will offer 24-month flexible TV packages which are designed to allow customers to upgrade, downgrade and add bolt-ons on a […]

Samsung becomes Netflix’s official mobile entertainment partner, gets exclusive content

Samsung has announced a deal with Netflix to become the streamer’s official mobile entertainment partner.  The deal will see improved product integration and content made exclusively available on Samsung’s newly announced range or smartphones. Speaking at Samsung’s launch event for the phones in San Francisco, Netflix chief marketing officer Jackie Lee-Joe said: “In the coming […]

Parrot Analytics: Picard proves popular in Finland

The popularity of Disney+ original series The Mandalorian shows no sign of diminishing, with it topping Parrot Analytics’ originals in-demand chart for the week ending February 9 in Finland. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social […]

Netflix was pressured to remove nine titles by governments, new report reveals

Netflix removed nine titles between 2015-20 as a result of censorship pressures from governments, the company has revealed. The streamer has released its first transparency report which is designed to show Netflix’s environmental, social and governance performance. The standout information from the Environmental Social Governance report is that of films and series removed from the […]

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