Netflix


Netflix settles Bridgerton musical lawsuit

Netflix has settled its lawsuit with the creators of a musical based on its hit series Bridgerton. The streaming leader launched legal action against Abigail Barlow and Emily Bear in August after they took their trending social media idea for a Bridgerton musical to the stage at a sold-out Kennedy Center in Washington DC. The […]

Netflix sets 40 million ad user goal for Q3 2023

Netflix is targeting 40 million ad-supported users by 2023, according to sources inside the company. The streamer will launch its ad-supported tier on November 1 in countries including the US, Canada, the UK, France and Germany. Pricing is yet to be revealed, but it has previously been reported that the company had internally decided on […]

Netflix expands Ubisoft partnership with exclusive Assassin’s Creed game

Netflix has announced an expanded partnership with French game publishing giant Ubisoft. The pair had already been in collaboration to develop a live-action series based on the popular Assassin’s Creed videogame franchise, but revealed further collaboration at the publisher’s Ubisoft Forward event.  This latest announcement comes with the reveal of three games to bolster Netflix’s […]

Reducing cloud usage at top of the agenda for cost-cutting Netflix

Following two consecutive quarters of subscriber decline, Netflix is looking for ways to cut costs. According to the Wall Street Journal, the most pressing issue for the company that has laid off more than 400 staff this year is its rapidly rising cloud computing costs. The company has aspirations to reach 500 million global subscribers […]

Gulf states threaten legal action against ‘offensive’ Netflix

The Gulf Arab states have called on Netflix to remove content that it has deemed offensive to local culture.  Saudi Arabia’s media regulator and the six-member Gulf Cooperation Council (GCC), has issued a statement demanding that the streamer removes content that is offensive to “Islamic and societal values”.  Without specifying any shows or movies in […]

Netflix set to beat Disney with November ad-tier launch

Netflix has reportedly moved to push forward its plans to launch an ad-supported offering in November. The company, which recently poached two execs from Snapchat to head up its ad sales business, is said by Variety to be keen on beating Disney to the punch, with an ad-supported Disney+ to launch in the US in […]

Netflix hires Snap execs to lead ad business

Netflix has hired a pair of execs from Snapchat, including the social media platform’s chief business officer. The company is set to launch its ad-supported tier in the US in late 2022 or early 2023, and has reportedly set a price tag of between US$7-9 per month for the product.  As the look of Netflix’s […]

Netflix reportedly sets US$7-9 price point for ad-supported tier

Netflix has reportedly decided on a price tag of between US$7-9 per month for its ad-supported tier when it launches in the US. The company is launching an ad-supported product in an effort to save its flailing subscriber numbers after the company dropped users for two consecutive quarters and lost its position as the world’s […]

Parrot Analytics: Stranger Things continues all-conquering run

Netflix’s Stranger Things continued its all-conquering run as the most in-demand streaming original, this time in Spain for the week commencing August 14, according to Parrot Analytics latest research. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social […]

Netflix likely not to show ads against kids content and new original movies

More details are beginning to emerge about Netflix’s planned ad-supported offering, with the latest reports indicating that some content will remain commercial-free. According to Bloomberg, Netflix has told its commercial partners that it will not run advertising during its original kids programming. This is a combination of the company’s unsureness over how to work this, […]

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