Nielsen to measure YouTube on CTV in US

  Ad measurement firm Nielsen has announced that it will begin to include CTV viewing of YouTube in its ratings.  The company has said that YouTube’s streaming TV inventory will be measured in its Digital Ad Ratings and Total Ad Ratings. It said that this will help media buyers and sellers to better understand and […]

Gracenote launches new data product for sports streaming

Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources.   Gracenote said its data solution ensures that valuable sports content is easily searchable and discoverable across previously siloed TV platforms, services and devices.  Leveraging its metadata expertise and industry-standard […]

Gracenote launches cross-platform search and discovery tool for sports content

Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search and discovery for sports content. Gracenote Streaming Sports Catalogs allows providers to connect fans to live games and related content available across different over-the-top (OTT) sources. The proliferation of sports content among a growing number of OTT services has led […]

Measurement convergence the ‘holy grail’ for new Nielsen GM Scott Brown

Nielsen has announced a promotion of Scott Brown to the role of general manager of audience measurement. Brown is elevated to this new position having spent a little over two years as chief technology officer for the company’s measurement products, and over a decade at Nielsen in a number of roles. In his new role, […]

Disney latest to join Nielsen Addressable TV beta

Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the measurement firm has said. The addition of Disney brings the number of participating programmers in the beta to nine, representing 75% of linear TV impressions in the US. Nielsen’s Addressable TV Advertising solution promises programmers the ability to offer  flexible […]

TV viewing could increase 60% during coronavirus says Nielsen

Housebound users could stream more than 60% more video during the coronavirus pandemic. According to figures from Nielsen, media consumption skyrockets during disruptive events with streaming video via the TV increasing by 61% on average. Nielsen also said that films, news and general format programming are the most popular during these times. The figures were […]

Industry vet Sean Cohan headlines trio of Nielsen appointments

Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy being industry veteran Sean Cohan as its new chief growth officer and international president. Cohan is a well-established figure in the industry with decades’ of experience. He spent 15 years at A+E Networks, with his highest-profile role being president of […]

Majority of consumers happy to pay for more SVOD services, says Nielsen

Fears of streaming saturation may be overstated, suggests a new report from Nielsen. According to the firm’s annual Total Audience Report, 93% of Americans plan to continue on with their current level of paid-for streamers or add new subscriptions. The report also found that 96% of the respondents aged 18-34 subscribe to a premium SVOD, […]

Nielsen splits retail and media businesses following “challenging year”

Measurement company Nielsen is to split into two publicly traded companies. Announced on Thursday, the company said that the move will boost shareholder value.  The decision has been approved by activist investor Elliott Management, which disclosed a 5.1% stake in the company in August 2018.  Nielsen’s Global Media business will deal with media and advertising […]

Nielsen’s Clarken steps down as CCO

Measurement firm Nielsen is on the hunt for a new chief commercial officer after it confirmed the resignation of current CCO Megan Clarken. Clarken, who has been at Nielsen since 2004, is leaving the organisation to take up the mantle as CEO of an as-yet unknown company. The exec played a significant role in building […]