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Nielsen brings DCR to Australia
Nielsen has bolstered its audience measurement services in Australia with the announcement of its enhanced…
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Nielsen: streaming viewing overtakes cable for the first time
Following months of record-breaking streaming consumption in the US, streaming usage has surpassed cable for…
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Gracenote promises personalised universal discovery with ID Distribution System
Gracenote, the content solutions subsidiary of Nielsen, has launched the Gracenote ID Distribution System, designed…
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Czech Republic gets cross-platform TV audience measurement from Nielsen Admosphere
The Czech Republic’s Association of Television Organisations (ATO) has announced an agreement with Nielsen Admosphere…
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Disney+ attracts 1.9m in first week of Polish launch
Streamer Disney+ attracted more than 1.9 million viewers within a week of launching in Poland,…
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Third consecutive record month for US streaming
Streaming in the US recorded its third consecutive record high as a proportion of overall…
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Nielsen integrates advanced audiences and outcomes measurement in ONE Alpha
Ad measurement firm Nielsen has revealed the next phase of its Nielsen ONE Alpha cross-platform…
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Gracenote launches Streaming Channels Data to improve personalisation
Nielsen-owned metadata firm Gracenote has announced the launch of Gracenote Streaming Channels Data. This, it…
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Streaming at record high in the US says Nielsen
Streaming reached another record high for market share in the US in April. According to…
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Nielsen deduplicates audiences across streaming and smart TVs
Ad measurement firm Nielsen has announced expanded deduplication of connected TV (CTV) audiences to include…