Nielsen acquires Sorenson Media in addressable ad push

Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV from a “one-to-many to a one-to-one medium”. With the deal, Nielsen announced the launch of a new technology, product and commercial initiative called Nielsen Advanced Video Advertising, focused on expanding addressable advertising “for smart TVs and beyond”. By combining Sorenson […]

Gracenote launches descriptive metadata solution

Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually relevant TV and movie discovery experiences. Gracenote Video Descriptors is the first of its new ‘Advanced Discovery’ products. The company says it will enable pay TV providers, OTT services and connected device manufacturers to “unlock deeper user engagement and loyalty”. […]

Nielsen adds A+E Networks to US dynamic ad insertion pilot

Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin replacing advertisements in live linear programming on select networks. A+E Networks joins previously-announced trialist CBS. The two broadcasters are the first to use the technology to replace linear TV ads – and show and network promotions – with targeted ads. […]

UK competition watchdog approves Nielsen ad intelligence acquisition

UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising intelligence unit. The CMA said that the deal, which was announced in February, could be cleared on the ground that two companies did not closely compete. Nielsen agreed to acquire the unit, which comprises a portfolio advertising monitoring platform, ePublisher […]

Eutelsat claims top spot in key West African markets

Eutelsat has claimed the status of satellite market leader in the west African markets of Nigeria, Cameroon and Côte d’Ivoire after a Nielsen study of TV reception in these markets showed the operator had a leading share of the DTH installed base in Cóte d’Ivoire, a majority share of the DTH base in Cameroon and […]

Nielsen’s Gracenote launches mobile video analytics solution

Nielsen-owned Gracenote has launched a new Mobile Video Analytics solution designed to offer insights into the quality and performance of popular mobile video streaming apps. The solution is targeted at mobile operators, TV operators, streaming services and hardware manufacturers, allowing them to understand how mobile app performance impacts user behaviour and attitudes. The offering will also […]

Sky overtakes P&G as UK’s biggest traditional advertising spender

Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, according to data released by audience ratings agency Nielsen. According to Nielsen, Sky increased its year-on-year advertising spend by 2.7% to £197.1 million (€224.5 million), while Procter & Gamble’s spend dropped 1.4% to £196.8 […]

Nielsen to measure YouTube mobile app ads in UK, France and Germany

Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad ratings service in the UK, France and Germany. The launch of ad measurement on the mobile app adds to Nielsen’s current offering, which encompasses measurement of YouTube ads on desktop and desktop computers and mobile web browsers. Nielsen says the […]

Nielsen integrates Gracenote smart TV data

Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP). Nielsen said the collaboration will boost Nielsen DMP’s audience targeting, consumer analytics and measurement capabilities by connecting Gracenote viewership data with a range of its own first- and third-party consumer data. This will give […]

Nielsen begins measuring Netflix and SVOD

US ratings agency Nielsen has started offering a syndicated solution to measure subscription video-on-demand and streaming content, including the likes of Netflix. Clients including A+E Networks, Disney-ABC, Lionsgate, NBCUniversal and Warner Brothers are among those who have signed up for the service. Nielsen began measuring streaming content in 2014 via an opt-in service. However, it said […]