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Tubi expands relationship with Nielsen
FOX Entertainment-owned AVOD service Tubi has announced an expanded relationship with ad measurement firm Nielsen….
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Nielsen: streaming’s share of TV viewing at all-time high in US
Streaming captured its largest-ever share of total TV usage in March in the US. According…
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Nielsen agrees to US$16 billion sale
Nielsen has agreed a deal to go private for US$16 billion. After rebuffing a takeover…
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Nielsen rejects US$15 billion takeover approach
Ad measurement firm Nielsen has rejected a takeover approach from a private equity firm. A…
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Nielsen reportedly in talks over US$15 billion sale
A consortium of private equity firms is reportedly in talks to buy Nielsen in a…
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Nielsen incorporates streaming date into Media Impact product
Embattled ad measurement firm Nielsen has announced expanded coverage for streaming data. The firm said…
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Comscore takes measurement fight to Nielsen with Comscore Everywhere launch
Comscore has announced the launch of a single-source cross-platform measurement solution. The launch of Comscore…
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Gracenote unveils future programming performance predictor
Nielsen-owned metadata and technology specialist Gracenote has launched Audience Predict, a new content analytics tool…
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Crackle Plus turns to Gracenote for content discoverability
AVOD network operator Chicken Soup for the Soul has announced a new collaboration with Nielsen-owned…
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WarnerMedia exploring alternative to Nielsen measurement tech
WarnerMedia has announced plans to launch a measurement alternative to Nielsen in 2022. Speaking in…