Nielsen

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Gracenote launches new data product for sports streaming

Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to…

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Gracenote launches cross-platform search and discovery tool for sports content

Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search…

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Measurement convergence the ‘holy grail’ for new Nielsen GM Scott Brown

Nielsen has announced a promotion of Scott Brown to the role of general manager of…

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Disney latest to join Nielsen Addressable TV beta

Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the…

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TV viewing could increase 60% during coronavirus says Nielsen

Housebound users could stream more than 60% more video during the coronavirus pandemic. According to…

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Industry vet Sean Cohan headlines trio of Nielsen appointments

Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy…

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Majority of consumers happy to pay for more SVOD services, says Nielsen

Fears of streaming saturation may be overstated, suggests a new report from Nielsen. According to…

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Nielsen splits retail and media businesses following “challenging year”

Measurement company Nielsen is to split into two publicly traded companies. Announced on Thursday, the…

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Nielsen’s Clarken steps down as CCO

Measurement firm Nielsen is on the hunt for a new chief commercial officer after it…

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Nielsen invests in brand-safety firm OpenSlate

Nielsen has acquired a minority stake in brand-safety measurement company OpenSlate. The company said that…