Nielsen
Gracenote launches new data product for sports streaming
Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to…
Gracenote launches cross-platform search and discovery tool for sports content
Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search…
Measurement convergence the ‘holy grail’ for new Nielsen GM Scott Brown
Nielsen has announced a promotion of Scott Brown to the role of general manager of…
Disney latest to join Nielsen Addressable TV beta
Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the…
TV viewing could increase 60% during coronavirus says Nielsen
Housebound users could stream more than 60% more video during the coronavirus pandemic. According to…
Industry vet Sean Cohan headlines trio of Nielsen appointments
Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy…
Majority of consumers happy to pay for more SVOD services, says Nielsen
Fears of streaming saturation may be overstated, suggests a new report from Nielsen. According to…
Nielsen splits retail and media businesses following “challenging year”
Measurement company Nielsen is to split into two publicly traded companies. Announced on Thursday, the…
Nielsen’s Clarken steps down as CCO
Measurement firm Nielsen is on the hunt for a new chief commercial officer after it…
Nielsen invests in brand-safety firm OpenSlate
Nielsen has acquired a minority stake in brand-safety measurement company OpenSlate. The company said that…