Nielsen


Videology integrates Nielsen Digital Ad Ratings in Europe

Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience measurement across mobile apps. Videology now offers audience measurement validated by Nielsen – showing delivery of advertisers’ campaigns online and on mobile apps – to clients in the UK and France. Videology also plans to roll out the offering in […]

Nielsen reveals TV usage by income

Lower income US households spend more time watching television and using their connected devices than their higher income counterparts, according to new research from Nielsen. The audience measurement specialist found that while higher income households typically have more devices and subscribe to more services, the lower income consumers spent more time using the devices they […]

Just 12% of US viewers have switched to digital-only

Half of the US population has bought or rented TVs or movies digitally in the past six months, but only 12% have shifted exclusively to digital viewing methods, according to Nielsen. The research firm’s May Home Entertainment Consumer Trends report, which looks at the general US population aged 12 and up, found that 61% of […]

Nielsen begins measuring Roku

Audience measurement group Nielsen has begun measuring audience data and demographics on connected TV device provider Roku’s 10 million-plus devices in the US.  The agreement will cover Roku streaming players and Roku TV models. According to the pair, the agreement is an industry first for OTT services, and will enable ad agencies and marketers to […]

US SVOD hits 40%, with Amazon gaining ground

Four in ten homes in the US have an SVOD service, according to new research from ratings firm Nielsen. Netflix is the clear leader with 36% of US homes taking it, but Amazon Prime Instant Video, which is in 13.6% of homes, is gaining ground. Nielsen does not provide a year-on-year comparison but Amazon’s share […]

Twitter TV users are more engaged, says Nielsen

There is a strong correlation between Twitter TV engagement and engagement with programming among viewers, according to a study by US-based audience measurement specialist Nielsen.  Nielsen analysed minute-by-minute Twitter activity around live airings of eight US cable TV shows with different levels of Twitter activity and TV ratings, as well as taking measurements of emotion, […]

Twitter continuing to explore TV revenue opportunities

Tweets about TV shows can drive ratings, but ratings also drive Tweets, producing a cyclical relationship that the microblogging network is still exploring, according to Twitter research executive Anjali Midha.  In a video interview on Bloomberg, Twitter’s global media and agency research director said that there was “absolutely” the potential for different revenue streams in […]

The Walking Dead the most social TV show on Twitter

The Walking Dead generated more Tweets and had a larger audience on Twitter than any other show in the US in 2014, according to Nielsen.  The research firm said that an average of 4.9 million people saw at least one Tweet about each new episode of the program, and that people sent an average of […]

US live TV viewing slides as broadband-only household numbers increase

The number of broadband-only households in the US has climbed by 112% year-on-year, with the average adult also watching less live TV than a year ago, according to Nielsen.  The research firm’s Total Audience Report for the third quarter of 2014 claims that more choices are being driven by technology and that 3% of US […]

Nielsen to track Netflix and Amazon viewing

US information and measurement firm Nielsen is reportedly due to start recording TV viewership on subscription online video services like Netflix and Amazon Prime Instant Video.  According to a Wall Street Journal report, which cites Nielsen client documents, the firm will use new measurement capabilities that don’t need the consent of the likes of Netflix […]