Nielsen


Nielsen: traditional TV signal reception up in the US

The percentage of US homes with TVs receiving traditional TV signals is currently 96.5%, an increase of 0.5 percentage points compared to last year, according to Nielsen. The research firm’s estimates include homes with TVs that receive signals via broadcast, cable, satellite or telco providers – or via a broadband internet connection connected to a […]

Nielsen starts to count YouTube, Hulu live TV metrics

Nielsen has added viewing data from YouTube TV and Hulu’s new live TV service to its ‘Digital in TV Ratings’ audience metrics in the US. Nielsen said it will look at how audience watch these services on desktop, tablets and smartphones, to give media buyers and sellers a “more comprehensive and transparent” view of how […]

Nielsen: US adults’ news consumption up 18% in 2016

US adults spent 72.5 billion minutes consuming news in the average week in 2016, an 18% increase from the prior year, according to Nielsen. The research firm found that the biggest increase came from national cable news networks, with weekly gross minutes of news consumption reaching 27.1 billion last year, compared to 18.8 billion in 2015. […]

Scripps: lifestyle programmes offer best returns

Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive higher engagement and a better commercial return than reality programming, sport or news. Scripps commissioned a study from Nielsen into the effectiveness of advertising around different genres of programming. It concluded that ads around lifestyle content can generate significantly higher […]

Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected devices […]

Gracenote launches new entertainment products for converged platforms

Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms and services. Gracenote says that its connected databases for video, music and sports will enable global entertainment providers and smart device makers to use its data and IDs to enable advanced voice and text search, user experiences and personalised media […]

Report: Nielsen in talks to buy Gracenote

Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote from its parent company Tribune Media. According to a Variety report, which cites multiple unnamed sources, Nielsen could announce the deal as early this month and pay between US$450 to US$500 million to secure Gracenote. The report claims that Nielsen […]

Videology integrates Nielsen data

Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate. The integration of eXelate audience segments will allow for more cross-screen segmenting, and the continued ability to plan, buy or sell both TV inventory and digital video inventory using a common metric, according to the firm. “Videology’s use of Nielsen’s […]

Nielsen: Two fifths of millennials use TV-connected devices

More than 40% of US millennials use a TV-connected device other than a DVR when they turn on their TV set, according to Nielsen. The research firm’s Fourth Quarter 2015 Total Audience Report claims that people under the age of 35 are more likely than older viewers to use a TV-connected device – such as […]

Netflix UK pay TV threat is ‘overplayed’

Take up of video-on-demand services in the UK is tracking at 20% of the population, below the global average of 26%, according to new data from Nielsen. Nielsen reported the finding in its Global Video-on-Demand Report. It noted that 69% of people in the UK pay for some form of TV with Sky and Virgin […]