HbbTV


HbbTV Association unveils new conformance test suite

Interactive TV standards body the HbbTV Association has unveiled a new version of the HbbTV Conformance Test Suite. The HbbTV Association describes the new version,  v2020-1 as the first major release of the Test Suite in 2020. The release contains 2,586 test cases in total, including 177 tests for the new features in HbbTV specification […]

HbbTV Association launches targeted advertising spec

The HbbTV Association has released its specification for targeted advertising.  The association promises that the HbbTV specification for targeted advertising (HbbTV-TA) will “set a standard for broadcasters and the advertising industry” which will enable the creation of new business models and the generation of new revenue sources which have to date been restricted to OTT […]

HbbTV Association moves forward with app discovery spec

The HbbTV Association has published its specification for phase 2 of application discovery over broadband (ADB). According to the HbbTV Association, this specification has been developed for markets in which set-top boxes are extensively used for TV reception, a potential barrier to consumers accessing HbbTV services. The ADB feature is designed to enable consumers to […]

Lithuania set for HbbTV debut with LG

The Lithuanian Radio and Television Centre (Telecentras) – the country’s state-owned transmission services provider – has struck an agreement with LG Electronics  to introducing Hybrid Broadcast Broadband TV (HbbTV) services on LG smart TV sets. The launch of HbbTV services will give LG smart TV users access to multimedia libraries, archives and other online video […]

HbbTV Association adds new members

Seven new members have joined the HbbTV Association. The HbbTV Association is a global initiative promoting an open standard for the delivery of advanced interactive TV services. The new members of the group are: ARRIS (now part of CommScope), Irdeto, DATV, Enensys Technologies, Fluendo, Samba TV and SmarDTV Global. “We are excited about so many […]

TDF to provide HbbTV targeted ad tech internationally with Enensys

French transmission service provider TDF has teamed up with technology outfit Enensys to further the development of HbbTV-based targeted advertising on the country’s digital-terrestrial platform. TDF has developed what it describes as an innovative technology to enable dynamic ad substitution on the DTT platform using the HbbTV specifications. The first trials of the technology took […]

Panasonic deploys HbbTV OpApp for HD+ access in Germany

Panasonic has launched the first commercial deployment of the HbbTV Operator App, allowing viewers in Germany to access the HD+ platform direct through their TV. The HbbTV OpApp specification lets users access the full HD+ bouquet of live and on-demand TV on any 2019 Panasonic OLED UHD smart TV sold in Germany. HD+ channels and […]

Enensys joins HbbTV

Digital video technology company Enensys Technologies has become a member of the HbbTV organisation to strengthen its position as a provider of targeted advertising tech. Enensys said it had already developed and deployed on a major European national network a regionalised advertising solution for the DVB-T2 network, and wants to strengthen its involvement as a […]

Sky, Google, Rai join HbbTV Association

A number of high-profile companies have joined the HbbTV Association in the past year, including Google, Sky and Italian public broadcaster Rai. Other new member include Greek public broadcaster ERT, Italian technology provider Kineton, and Chinese consumer electronics manufacturer Skyworth, the association announced. “We are excited about these high-profile companies joining HbbTV Association,” said Vincent […]

ProSiebenSat.1 revamps red button offering via HbbTV

ProSiebenSat.1 has rolled out a new red button offering for smart TVs in Germany, based on the HbbTV standard. The new red button portal offers full TV episodes and content, with the media library organised by topic into playlists. Smart TV users can access entertainment from the ProSieben, Sat.1, Kabel Eins, Sixx, ProSieben Maxx, Sat.1 […]

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