SVOD

OTT revenues set for major growth in 2022

The OTT TV industry’s global revenues are set to increase by US$21 billion in 2022 alone. According to Digital TV Research, global revenues from OTT TV episodes and movies will reach US$224 billion in 2027, up from US$135 billion in 2021.  SVOD revenues are set to increase by US$48 billion between 2021-27 to reach US$136 […]

Streaming at record high in the US says Nielsen

Streaming reached another record high for market share in the US in April. According to Nielsen’s The Gauge monthly TV viewing snapshot, streaming captured 30.4% of total TV viewing in the US in April. This was up from 29.7%, a previous record high, the month prior.  Overall TV viewing in the US was down 2.1% […]

How will the UK’s cost-of-living crisis impact consumer video spending?

It has been difficult to avoid stories about the UK’s cost-of-living crisis in recent times, but this week’s news that the rate of inflation had increased to a 40-year high of 9% has made it unavoidable. The impact of this has been felt across every industry, and while the media and entertainment sector is a […]

Netflix increases AD and SDH for Global Accessibility Awareness Day

Netflix has announced a series of major enhancements to its accessibility features. Writing a blog post for Global Accessibility Awareness Day, Heather Dowdy director of product accessibility said that Netflix is expanding the language availability of Audio Descriptions (AD) and Subtitles for the Deaf and Hard of Hearing (SDH). In an implementation which will carry […]

German TV advertising slows but streaming advertising grows

German TV advertising will grow by only around 1% this year, while the overall German audio and audiovisual ad market is expected to grow by 4.2%, driven by streaming, according to figures from German media association Vaunet. According to the association, ad market revenue in audio and audiovisual media will grow by 4.2% to €6.54 […]

NENT Group completes Viaplay rebrand

Nordic Entertainment (NENT) Group has rebranded to Viaplay Group to reflect its increased strategic focus on its streaming service of the same name.  The rebrand was initially revealed in March, with the company just now receiving backing from shareholders at the company’s Annual General Meeting on May 18 Viaplay aims to have a presence in at […]

YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time and has introduced new features to enable advertisers to limit the frequency of their adverts on a weekly basis. Citing research that showed 135 million people watched YouTube on connected TV in the US last year, YouTube also cited Nielsen’s […]

Disney to go light on Disney+ ads

Disney is set to take a lighter approach to advertising when it is introduced to Disney+ later this year. In March, the company said that it is planning to introduce an ad-supported version of Disney+ in the US in late 2022, with plans to expand internationally in 2023. The company already has plenty of experience […]

Netflix cuts 150 as streamer recovers from subscriber loss

Netflix has laid off around 150 members of staff, most of them based in the US, as the global streamer continues its cost-cutting measures in the face of recent subscriber woes. The staff cuts are understood to largely be in creative, across both TV and film, with a number at executive level, including in original […]

Swedish SVOD growth flatlining, says Mediavision

The Swedish SVOD market has “reached maturity”, with negligible growth in subscriber numbers and diminishing evidence of ‘stacking’ of multiple services by consumers, according to a study by local research outfit Mediavision. According to Mediavision, some 60% of Swedish households subscribed to one paid video streaming service at the end of the first quarter, with […]

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