Viacom


Viacom’s Bakish highlights three-pronged digital strategy

Viacom will take a three-pronged approach to the direct-to-consumer business, including plans for an advertising-supported “front door” branded offering, but has no plans to launch any kind of premium Netflix-style service, according to CEO Bob Bakish. Speaking at a Broadcasting Press Guild (BPG) event in London this morning, Bakish said that Viacom is looking at […]

Viacom launches first streaming app in CEE

Viacom International Media Networks has launched its first mobile video streaming app in central and eastern Europe in partnership with Telenor. Telenor customers in Serbia will have free access to long-form content through the Nickelodeon Play VOD mobile app from today. Telenor is also set to debut Nickelodeon Play in Montenegro in October and it […]

Viacom promotes Jesper Dahl to VP of VIMN in the Nordics

Viacom International Media Networks (VIMN) has promoted Jesper Dahl to general manager, vice-president for VIMN in the Nordics. Dahl, who first joined Viacom in 2005, is due to take up his new role on October 1, reporting to James Currell, President of VIMN in the UK, Northern and Eastern Europe. He replaces Andrea Sahlgren, who is […]

Viacom International creates new digital studios unit

Viacom International Media Networks has named Brendan Yam to head up a new digital studios unit, as vice-president and general manager. Viacom Digital Studios International (VDSI) will focus on creating, distributing and monetising digital content for Viacom’s brands outside of the US.  The move marks an upping in Viacom’s investment in short-form, digital content aimed […]

Viacom moving ahead with OTT plan and US$1bn studio production goal

Viacom is moving ahead with plans to launch a new direct-to-consumer platform in the US as well as ramping up its studio production initiative globally to create new first-run content for third-party platforms, according to CEO Bob Bakish. Speaking to analysts after the company posted its fiscal Q3 results, Bakish said that one element of […]

Katzenberg’s NewTV secures funding from big name backers

Jeffrey Katzenberg and Meg Whitman’s NewTV venture has closed an initial funding round that saw it raise US$1 billion from major studios, Liberty Global and Chinese technology group Alibaba among others. Katzenberg and Whitman’s WndrCo secured funding from Disney, Entertainment One, Fox, ITV, Lionsgate, MGM, NBCUniversal, Sony Pictures Entertainment, Viacom, and Warner Media, in addition […]

Comedy Central Play app launches in the UK

Viacom International Media Networks (VIMN) has launched its Comedy Central Play mobile streaming app in the UK. The service will offer Comedy Central’s back catalogue of short-form content. Virgin TV customers in the UK who subscribe to Comedy Central channels will also be able to access full-length episodes of programmes like The Daily Show, Inside Amy Schumer and Most […]

Viacom confirms Awesomeness TV acquisition

Viacom has confirmed that it will acquire Awesomeness TV, a digital-first destination for original programming aimed at a Gen Z audience (those born in the mid-90s onwards). While Viacom did not state how much it would pay for the acquisition, The Hollywood Reporter has revealed that it is likely to be US$25 million plus debt. The […]

Viacom hires UK and Ireland kids programming exec

Viacom International Media Networks (VIMN) has appointed Disney’s UK & Ireland programming director Louise Bucknole to lead on kids programming. Bucknole has been hired in the newly created role of VP of programming for VIMN Kids. She will be tasked with driving ratings performance and brand strength for the Nickelodeon channels and Milkshake! on Channel […]

Viacom launches Nickelodeon-branded tourism franchise

Viacom has partnered with the Malta Tourism Authority to create a Nickelodeon-branded “experiential tourism franchise,” called Nickelodeon Treasure Hunt Malta. The concept was devised by Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN) and is designed to drive visits to family-friendly attractions in Malta during the off-season by using […]

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