Pluto adds seven new Viacom channels

Viacom has further bolstered its Pluto TV AVOD with seven new channels.

The most noteworthy of these channels is one solely dedicated to VH1’s popular series RuPaul’s Drag Race, which is made up of episodes from the show’s first five seasons.

There are also channels dedicated to other VH1 series Love & Hip Hop and Black Ink Crew.

The full list of new channels that will run on the streamer are: VH1 Unscripted, VH1 Hip Hop Family, BET Her, BET Homecoming, VH1 Love & Hip Hop, VH1 Black Ink Crew and VH1 RuPaul’s Drag Race.

Amy Kuessner, senior VP of content partnerships at Pluto TV said that the new channels are a part of the company’s efforts to “grow and diversify our content offerings to better serve cultural audiences with content that they know, love, and relate to.”

Viacom acquired Pluto TV for US$340 million earlier this year, and the company says that the number of monthly users has increased at around 50% since January. Most recent figures have a figure of 18 million users for July.

Since acquiring the streamer, Viacom has launched 28 new channels including three My5 channels in the UK and complete suite of 11 Spanish-language channels for a dedicated Pluto TV Latino offer. In total, Pluto TV now has over 200 linear channels, with many based around flagship brands such as Comedy Central, MTV, Nickelodeon and BET.

Tags:, Viacom

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