Pluto launches Degrassi pop-up in US and UK

Viacom’s Pluto TV AVOD has launched a pop-up channel dedicated to iconic Canadian teen drama Degrassi.

Degrassi is the longest running drama franchise in the country’s history, and launched the careers of rapper Drake and TVD-Actress Nina Dobrev. 

The pop-up channel will play host to hundreds of episodes of Degrassi: The Next Generation (which ran from 2001-2009) and its follow-up Degrassi. Degrassi is the continuation of Degrassi: The Next Generation, beginning in the 10th season in 2010. It was restructured into a telenovela format with 40+ episodes a season and ran to 2015. 

Pluto TV viewers in the US and UK are able to view the linear channel and watch episodes on demand on mobile, web and connected streaming devices. 

The Degrassi franchise is owned and distributed by the Canadian kids and family media company, WildBrain. 

The Degrassi pop-up is the latest addition to a rapidly expanding roster of channels on the AVOD, and follows last month’s inclusion of seven new Viacom channels

These included channels dedicated to Viacom-owned properties such as VH1 shows RuPaul’s Drag Race, Love & Hip Hop and Black Ink Crew.

Since acquiring the streamer for US$340 million earlier this year, Viacom has launched 28 new channels including three My5 channels in the UK and a complete suite of 11 Spanish-language channels for a dedicated Pluto TV Latino offer. In total, Pluto TV now has over 200 linear channels, with many based around flagship brands such as Comedy Central, MTV, Nickelodeon and BET.

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