Viacom’s Pluto TV adds new drama channels

Viacom-owned streaming service Pluto TV has added to its line-up of fictional series and launched two new channels dedicated to drama for the UK market. Pluto TV Drama will show recent productions and international series from New Zealand, Australia and other parts of the world, while Pluto TV Retro Drama is dedicated to ‘pop culture evergreens’ from library […]

Pluto TV launches curated indie film channel in the UK

Pluto TV has launched a curated indie film channel, Pluto TV Indies, on its ad-supported over-the-top service in the UK. The channel joins Pluto TV’s existing line-up of UK film channels, which includes Pluto TV Movies, Pluto TV Romance and branded channel The Asylum. At launch Pluto TV Indies will offer titles including: 2014 Berlinale […]

Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Viacom acquires AVOD outfit Pluto TV

Viacom has offered US$340 million (€300 million) in cash to close the acquisition of ad-supported streamer Pluto TV, which is backed by Scripps Networks and Sky. Founded in 2013, Pluto TV offers a free bundled experience and streams over 100 channels. It has over 130 partnerships with media networks, major film and television studios, and […]

Pluto TV to launch pop-up channels and Action Sports

Linear ad-supported OTT TV service Pluto TV is to ramp up its free offering in the UK with three pop-up channels over the holiday season, while winter sports specials will introduce new permanent channel Pluto TV Action Sports. Pop-up Channel Pluto TV Xmas will show Christmas themed episodes of kids series and family movies, along […]

Pluto TV to expand into new European markets

US-based linear ad-supported OTT TV service Pluto TV is to launch in Germany, Austria and Switzerland in the near future, following its launch in the UK on the Now TV platform and Roku devices at the beginning of October. Speaking at the OTT TV World Summit in London, Olivier Jollet, managing director, Europe, Pluto TV, […]

Pluto TV selects Tru Optik for ad targeting

US internet TV service, Pluto TV, has selected Tru Optik, to power audience-based advertising and campaign measurement across its over-the-top and connected TV inventory. As part of the deal, Pluto TV will use precision audience targeting, validation and measurement, enabling advertisers to reach consumers based on age, gender and custom segments. “By leveraging Tru Optik’s […]

Pluto TV launches on Roku in the UK

Pluto TV has rolled out on Roku in the UK, with the expansion coming just days it made its European debut by launching on Sky’s Now TV platform – also in the UK. The US over-the-top television service, which has a European headquarters in Berlin, will offer more than a dozen channels and a range of […]

Pluto TV makes European debut on Now TV in the UK

US over-the-top television service Pluto TV has made its first move into Europe by launching on Sky’s Now TV platform in the UK. Pluto TV’s UK offering includes more than a dozen channels providing a range of entertainment, with further launches planned for the UK and the German-speaking markets “in the near future”. “Our vision […]

Pluto TV raises US$8.3m in round led by Samsung

US online television service, Pluto TV, has raised US$8.3 million in new funding, with US$5 million coming from Samsung Venture Investment Corporation. Pluto TV offers a line-up of around 100 live channels in the US and said it will use the new funding to further expand its product, content and marketing efforts. “Samsung is the […]