Pluto.tv


Viacom plans major international expansion of Pluto TV

Viacom is to exploit “a significant opportunity in leveraging Viacom’s global operating footprint to drive Pluto TV’s growth” beginning with the launch of the recently-acquired free OTT TV service in Switzerland and an expansion of the service in the UK, Germany and Austria, with a Latin American launch scheduled for later this year, according to […]

Pluto TV adds crime channels

Viacom-owned streaming network Pluto TV has added three crime and police investigation-focused channels in the UK. The free and linear streaming service has added permanent channel Pluto TV Crime to its UK offering, and is lauching two pop-up channels based around shows The FBI Files and Hunter. Pluto TV Crime will offer true crime factual series and procedurals series […]

CNN joins Viacom’s fast-growing AVOD streamer Pluto TV

CNN, the global news channel that is part of AT&T’s WarnerMedia, is joining Viacom’s advertising-supported streaming service Pluto TV. At launch, its content on Pluto TV will feature a curated playlist of short-form digital content from CNN anchors and storytellers. It will also provide programming focused on lifestyle, culture and the environment, along with some […]

Viacom’s Pluto TV adds new drama channels

Viacom-owned streaming service Pluto TV has added to its line-up of fictional series and launched two new channels dedicated to drama for the UK market. Pluto TV Drama will show recent productions and international series from New Zealand, Australia and other parts of the world, while Pluto TV Retro Drama is dedicated to ‘pop culture evergreens’ from library […]

Pluto TV launches curated indie film channel in the UK

Pluto TV has launched a curated indie film channel, Pluto TV Indies, on its ad-supported over-the-top service in the UK. The channel joins Pluto TV’s existing line-up of UK film channels, which includes Pluto TV Movies, Pluto TV Romance and branded channel The Asylum. At launch Pluto TV Indies will offer titles including: 2014 Berlinale […]

Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Viacom acquires AVOD outfit Pluto TV

Viacom has offered US$340 million (€300 million) in cash to close the acquisition of ad-supported streamer Pluto TV, which is backed by Scripps Networks and Sky. Founded in 2013, Pluto TV offers a free bundled experience and streams over 100 channels. It has over 130 partnerships with media networks, major film and television studios, and […]

Pluto TV to launch pop-up channels and Action Sports

Linear ad-supported OTT TV service Pluto TV is to ramp up its free offering in the UK with three pop-up channels over the holiday season, while winter sports specials will introduce new permanent channel Pluto TV Action Sports. Pop-up Channel Pluto TV Xmas will show Christmas themed episodes of kids series and family movies, along […]

Pluto TV to expand into new European markets

US-based linear ad-supported OTT TV service Pluto TV is to launch in Germany, Austria and Switzerland in the near future, following its launch in the UK on the Now TV platform and Roku devices at the beginning of October. Speaking at the OTT TV World Summit in London, Olivier Jollet, managing director, Europe, Pluto TV, […]

Pluto TV selects Tru Optik for ad targeting

US internet TV service, Pluto TV, has selected Tru Optik, to power audience-based advertising and campaign measurement across its over-the-top and connected TV inventory. As part of the deal, Pluto TV will use precision audience targeting, validation and measurement, enabling advertisers to reach consumers based on age, gender and custom segments. “By leveraging Tru Optik’s […]