Tricolor TV

Tricolor launches live event channel

Russian pay TV platform Tricolor has launched its own live event broadcast channel, Bolshoi Efir, which will focus on special events that do not normally find their way onto Russia’s airwaves. The channel will launch with a live broadcast of the launch of a Soyuz-2 rocket from the Baikonur Cosmodrome that carries the Progress MS-13 […]

Tricolor OTT service passes one million users milestone

The number of active users of Russian pay TV leader Tricolor TV’s OTT TV service, which launched earlier this year, has surpassed the one million mark, or 8% of the company’s base. Tricolor, which is predominantly received via satellite, said total watch-time on the OTT platform exceeded one billion minutes in October, with users watching […]

NTV+ sees growth for OTT TV service

The number of paying subscribers to Russian pay TV operator NTV+’s OTT TV platform increased by more than a third in the third quarter, and by more than half year-on-year, according to the company. The number of paying subscribers increased by 34% to 74,000 in the quarter, accelerating the platform’s growth and contributing to a […]

Tricolor TV reportedly in NTV+ merger talks

Leading Russian commercial pay TV platform Tricolor TV is in talks focusing on a possible part-acquisition by state-owned energy giant Gazprom and a merger with Gazprom-owned NTV+, according to local reports. According to, a deal could see Tricolor TV absorb NTV+ and bring on Gazprom Media Holding as a shareholder as part of a […]

Tricolor TV launches loyalty programme for registered users

Russian pay TV provider Tricolor TV has launched a new loyalty programme providing non-TV benefits to users that register on its website. Registered Tricolor TV users will receive discounts and gifts from partner companies and access special promotions launched by the operator itself. Particpants can currently benefit from offers provided by brands including Yandex,, […]

Tricolor TV takes new turn with satellite broadband offering

Russian pay TV provider Tricolor TV has attracted 8,200 customers to its broadband-by-satellite offering since it launched the service in 2017, the company has said following the launch of a new series of unlimited plans aimed at consumers and marketed in collaboration with Eutelsat Networks. Tricolor TV customers now have access to three unlimited plans […]

New branding for Tricolor as it pivots away from linear TV

Russian pay TV provider Tricolor TV has revamped its branding to emphasise its pivot away from satellite-delivered linear TV to a multi-platform entertainment provider. Tricolor, which has dropped the word ‘TV’ from its branding, said that the change reflected its strategy of creating a multi-platform digital operator that provided a single space for entertainment and […]

Tricolor TV sees subscribers dip but revenues rise

Close to two thirds of Tricolor TV’s subscribers now have the opportunity to connect to its internet-delivered services, according to the Russian pay TV operator. Tricolor TV said that over 63% of its base, or about 7.8 million subscribers, could now access its online service, as it evolves its offering from what was primarily a […]

Tricolor TV launches Eurosport 4K

Russian pay TV service provider Tricolor TV has teamed up with Russian channel distributor Media Alliance to begin broadcasting Eurosport 4K. The channel, which is Tricolor’s first 24-hour general sports channel in the 4K UHD TV format, began broadcasting on the platform on Friday. The channel will also be the first 4K channel made available […]

Tricolor TV launches 4K UHD TV movie channel

Russian pay TV provider Tricolor TV has launched a 4K UHD TV movie channels. The Ultra HD Cinema channel will offer a variety of films in 4K UHD and is one of the first channels in Russia to offer Dolby Digital 5.1 surround sound. The channel is available in the footprint of the Express AMU-1 […]

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