Tricolor TV

Tricolor agrees licensing deal with ViacomCBS

Russian pay TV operator Tricolor has agreed a major licensing deal with ViacomCBS Global Distribution Group, which gives the operator rights to broadcast over 120 films from Paramount Pictures’ library. Among the titles included in the deal are recent global releases A Quiet Place, Rocketman, Dora and the Lost City of Gold, Gemini Man, Wonder […]

Tricolor launches OTT service on Huawei AppGallery

Russian pay TV provider Tricolor TV has launched an app for the Huawei AppGallery, giving it a presence in the app store of the country’s best-selling smartphones. The app enables users to watch TV shows and movies on Huawei and Honor-branded smartphones in the country. Tricolor TV said that Huawei and Honor smartphones had a […]

Tricolor launches live event channel

Russian pay TV platform Tricolor has launched its own live event broadcast channel, Bolshoi Efir, which will focus on special events that do not normally find their way onto Russia’s airwaves. The channel will launch with a live broadcast of the launch of a Soyuz-2 rocket from the Baikonur Cosmodrome that carries the Progress MS-13 […]

Tricolor OTT service passes one million users milestone

The number of active users of Russian pay TV leader Tricolor TV’s OTT TV service, which launched earlier this year, has surpassed the one million mark, or 8% of the company’s base. Tricolor, which is predominantly received via satellite, said total watch-time on the OTT platform exceeded one billion minutes in October, with users watching […]

NTV+ sees growth for OTT TV service

The number of paying subscribers to Russian pay TV operator NTV+’s OTT TV platform increased by more than a third in the third quarter, and by more than half year-on-year, according to the company. The number of paying subscribers increased by 34% to 74,000 in the quarter, accelerating the platform’s growth and contributing to a […]

Tricolor TV reportedly in NTV+ merger talks

Leading Russian commercial pay TV platform Tricolor TV is in talks focusing on a possible part-acquisition by state-owned energy giant Gazprom and a merger with Gazprom-owned NTV+, according to local reports. According to, a deal could see Tricolor TV absorb NTV+ and bring on Gazprom Media Holding as a shareholder as part of a […]

Tricolor TV launches loyalty programme for registered users

Russian pay TV provider Tricolor TV has launched a new loyalty programme providing non-TV benefits to users that register on its website. Registered Tricolor TV users will receive discounts and gifts from partner companies and access special promotions launched by the operator itself. Particpants can currently benefit from offers provided by brands including Yandex,, […]

Tricolor TV takes new turn with satellite broadband offering

Russian pay TV provider Tricolor TV has attracted 8,200 customers to its broadband-by-satellite offering since it launched the service in 2017, the company has said following the launch of a new series of unlimited plans aimed at consumers and marketed in collaboration with Eutelsat Networks. Tricolor TV customers now have access to three unlimited plans […]

New branding for Tricolor as it pivots away from linear TV

Russian pay TV provider Tricolor TV has revamped its branding to emphasise its pivot away from satellite-delivered linear TV to a multi-platform entertainment provider. Tricolor, which has dropped the word ‘TV’ from its branding, said that the change reflected its strategy of creating a multi-platform digital operator that provided a single space for entertainment and […]

Tricolor TV sees subscribers dip but revenues rise

Close to two thirds of Tricolor TV’s subscribers now have the opportunity to connect to its internet-delivered services, according to the Russian pay TV operator. Tricolor TV said that over 63% of its base, or about 7.8 million subscribers, could now access its online service, as it evolves its offering from what was primarily a […]

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