Russian pay TV provider Tricolor TV has revamped its branding to emphasise its pivot away from satellite-delivered linear TV to a multi-platform entertainment provider.
Tricolor, which has dropped the word ‘TV’ from its branding, said that the change reflected its strategy of creating a multi-platform digital operator that provided a single space for entertainment and other services accessible form any device, anywhere and anytime.
Tricolor announced its new strategy at the end of last year after building up a base of 12 million homes over 12 years. The new brand is based on messaging that positions the operator as a digital environment provider, delivering a range of services including entertainment and other digital services to its base.
Tricolor last week posted a decline in subscribers as its satellite base shrank. The operator said that close to thirds of its customer now had the opportunity to connect to its internet-delivered services.
Vizio adds three sports channels including beIN Sport Xtra digitaltveurope.com/2021/01/25/viz… https://t.co/7On89q58zR
25 January 2021 @ 21:21:00 UTC
ICYMI: Japanese government brands Olympic cancellation claims ‘categorically untrue’ digitaltveurope.com/2021/01/25/jap… https://t.co/GcPfjzeOnc
25 January 2021 @ 21:00:00 UTC
ICYMI: UK watchdog outlines concerns about Virgin Media/O2 merger digitaltveurope.com/2021/01/25/uk-…
25 January 2021 @ 20:30:00 UTC
Report: Salto edges up to 200k subs after three months digitaltveurope.com/2021/01/25/rep… https://t.co/YtWFM5kAI8
25 January 2021 @ 20:00:01 UTC
Digital TV Europe has extended the deadline for completion of our annual industry survey until January 31 - take pa… twitter.com/i/web/status/1…
25 January 2021 @ 19:30:00 UTC