Russian pay TV operator Tricolor TV has launched a service aimed at multiple dwelling units (MDUs) and other households that are unable to install a satellite dish.
The new offering, Tricolor City, is intended to provide an alternative to cable for apartment dwellers in major cities. Tricolor said it would deliver a signal for redistribution within apartments that already have cabling in partnership with apartment complex owners and other organisations. The signal will be decrypted in the receiving home via smartcard.
Subscribers to the City offering will be able to access Tricolor TV’s Yediny package for RUB250 (€3.50) a month.
The pay TV operator said it was in talks with potential partners in St Petersburg and the wider Leningrad region, Moscow and the Moscow region, the Yamalo-Nenets autonomous region in Russia’s far North and the Samara region.
Tricolor TV director of sales Alexei Karpov said that the service would deliver over 200 TV and radio channels, including three dozen in HD at a competitive price.
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