Gracenote launches Video ID Distribution system

Nielsen-owned Gracenote has launched a new Video ID Distribution system. The company says that this will enable creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Through the Gracenote ID Distribution […]

Veteran Batter up as MarketCast CEO

Consumer insight and media analytics firm MarketCast has announced the appointment of veteran executive as CEO. Current CEO Henry Shapiro will assume the role of Chairman. Batter was most recently CEO of Gracenote, establishing the company as a market leader ahead of its sale to Nielsen in 2017. Prior to that, Batter served as CEO […]

Gracenote launches Video Popularity Score

Nielsen-owned Gracenote has announced the launch of Gracenote Video Popularity Score. The service is a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s […]

Online second most popular way of watching TV in three European nations

Online streaming has become the second most popular way to watch TV in UK, Germany and Sweden. According to an independent study conducted by Gracenote and nScreenMedia, pay TV is currently the most popular television source in the UK and Sweden (nearly two in three consumers in each market using it), while Germany’s most popular […]

Gracenote launches descriptive metadata solution

Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually relevant TV and movie discovery experiences. Gracenote Video Descriptors is the first of its new ‘Advanced Discovery’ products. The company says it will enable pay TV providers, OTT services and connected device manufacturers to “unlock deeper user engagement and loyalty”. […]

Nielsen’s Gracenote launches mobile video analytics solution

Nielsen-owned Gracenote has launched a new Mobile Video Analytics solution designed to offer insights into the quality and performance of popular mobile video streaming apps. The solution is targeted at mobile operators, TV operators, streaming services and hardware manufacturers, allowing them to understand how mobile app performance impacts user behaviour and attitudes. The offering will also […]

Nielsen integrates Gracenote smart TV data

Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP). Nielsen said the collaboration will boost Nielsen DMP’s audience targeting, consumer analytics and measurement capabilities by connecting Gracenote viewership data with a range of its own first- and third-party consumer data. This will give […]

Gracenote launches new entertainment products for converged platforms

Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms and services. Gracenote says that its connected databases for video, music and sports will enable global entertainment providers and smart device makers to use its data and IDs to enable advanced voice and text search, user experiences and personalised media […]

Report: Nielsen in talks to buy Gracenote

Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote from its parent company Tribune Media. According to a Variety report, which cites multiple unnamed sources, Nielsen could announce the deal as early this month and pay between US$450 to US$500 million to secure Gracenote. The report claims that Nielsen […]

Viggle agrees content recognition deal with Gracenote

Second screen TV service Viggle has signed an automatic content recognition deal with Gracenote that will let Viggle users identify and match TV programmes and movies with their mobile device. The deal builds on an existing agreement between the two firms relating to music identification, and will see Viggle use Gracenote’s Entourage ACR platform. Viggle […]