Nielsen-owned Gracenote has expanded its video metadata coverage to Poland.
The company said that it would “serve the country’s healthy appetite for entertainment content,” while enabling clients like pay TV providers and broadcasters to improve the experiences offered to Polish viewers.
Poland consistently ranks highly for TV consumption, with Nielsen figures noting that the average household in the country consumes five hours and 10 minutes of TV content per day.
Expanding into the country, Gracenote’s global video data will allow Polish entertainment providers to improve their programme guides with comprehensive schedules, descriptive information on shows and movies, episodic programme imagery, and normalised metadata.
Gracenote’s parent company Nielsen is well established in Poland, and is partnered with a number of major Polish TV broadcasters. It notes that the expansion of Gracenote into Poland sees it cover the world’s most critical regions, countries and languages.
Raimond van Raamsdonk, Director of Product at Gracenote, said: “With approximately 200 linear TV channels on top of an array of global and local on demand services, viewers in Poland face a paradox of choice as it relates to huge amounts of content. By helping to connect viewers to must-see thriller series such as Chyłka, long-running serialised shows like M jak miłość or key sporting events such as UEFA Euro 2020 group matches, Gracenote enables providers to attract the largest possible audiences and deliver advanced user experiences which propel their businesses forward.”