Gracenote launches new product for smart TV and automotive sports experiences

Nielsen-owned content discovery specialist Gracenote is launching a new live sports offering designed to help smart TV and auto manufacturers enable dynamic sports experiences to engage fans at home or on-the-go.

Using Gracenote Global Sports Data, consumer electronics manufacturers and automakers will be able to integrate real-time team statistics, recent game results and live updates to TV and video home screens and auto infotainment systems, Gracenote said.

Smart TV makers will be able to access Gracenote Sports Data through widgets to present, for example, previews of upcoming fixtures featuring a viewer’s favourite teams followed by dynamic updates during game play.

In-game notifications can be created to engage fans and offer ways to navigate directly to the game broadcast or stream on their preferred service at home, Gracenote said.

Connected car manufacturers can also use the product to deliver game scores and league standings to infotainment screens in real-time.

At launch, the new Gracenote Sports Widgets will cover major North American sports leagues including the NBA, NFL, MLB and NHL, international football leagues such as the English Premier League, Germany’s Bundesliga, Ligue 1 in France, Serie A in Italy, Spain’s La Liga, Brasileirão Assaí in Brazil, Mexico’s Liga BBVA MX as well as Korean baseball league KBO.

Languages offered will include English, French, German, Spanish, Italian and Dutch. Additional coverage of global sports leagues will be made available throughout the year.

“Live sports are an increasingly important differentiator for entertainment platforms seeking to increase user engagement. For years, Gracenote has powered sports viewing experiences for the largest TV providers in the world.  With Gracenote Global Sports Widgets, CE companies and automakers can easily launch new sports experiences which maximize audience engagement and drive consumption while minimizing development costs and engineering resources,” said Simon Adams, Chief Product Officer of Gracenote.