According to a Variety report, which cites multiple unnamed sources, Nielsen could announce the deal as early this month and pay between US$450 to US$500 million to secure Gracenote.
The report claims that Nielsen is primarily interested in Gracenote’s automatic content recognition technology.
Nielsen, Gracenote and Tribune have not commented on the news.
HbbTV launches new test suite digitaltveurope.com/2021/05/10/hbb… https://t.co/9GMAu66hFf
10 May 2021 @ 18:00:01 UTC
Sky Media and The Trade Desk announce programmatic partnership digitaltveurope.com/2021/05/10/sky… https://t.co/oJblCgmlDf
10 May 2021 @ 17:00:02 UTC
Orange fails in bid to secure delisting majority in Belgian operation digitaltveurope.com/2021/05/10/ora… https://t.co/GJFqp19R8R
10 May 2021 @ 16:00:01 UTC
SVOD subscriptions to reach 1.5 billion digitaltveurope.com/2021/05/10/svo… https://t.co/mlCQq5aq8E
10 May 2021 @ 15:00:00 UTC
Former Premier League boss Scudamore joins Monterosa digitaltveurope.com/2021/05/10/for… https://t.co/VxwvK9InTY
10 May 2021 @ 14:00:00 UTC