Spanish TV revenues see sharp year-on-year decline

Spanish TV and radio advertising revenues dropped by 10.7% year-on-year in the first quarter of this year, according to numbers published by markets regulator the CNMC. Overall TV revenues, including pay TV sales, also fell. According to the watchdog, TV and radio advertising revenues for the quarter to March amounted to €415.8 million, with commercial […]

Spanish broadcasters bounce back

Spanish commercial broadcasters Mediaset España and Atresmedia have delivered strong first half results, providing solid evidence of a recovery in the country’s advertising market in the second quarter, following a decline in the COVD-19-hit first three months. Atresmedia turned in first half revenues of €464.8 million, up from €374.9 million for the same period last […]

Vodafone Spain integrates Atresmedia premium SVOD offering

Vodafone España is to integrate commercial broadcaster Atresmedia’s premium streaming service, ATRESplayer Premium, into its TV offering. The service provides access to Atresmedia’s entire back-catalogue and range of channels live and on-demand, and also offers exclusive series, original productions and premieres of programmes ahead of their free-to-air broadcast. ATRESplayer Premium is an SVOD service that […]

Telefónica and Atresmedia launch Buendía Estudios with Ignacio Corrales as managing director

Telefónica and Atresmedia have hired Ignacio Corrales as managing director of Buendía Estudios, the new 50/50 joint venture of both companies. Buendía Estudios has been launched with a remit to produce Spanish content for a worldwide audience and is described by the parties as “an unprecedented strategic alliance in the audiovisual industry in Spain that […]

Telefónica and Atresmedia get green light for studio JV

The European Commission has given a green light for Spanish telco Telefónica and commercial broadcaster Atresmedia to create their planned studio joint venture, Buendía Estudios. The new company – a 50:50 JV between the pair – will be tasked with creating and producing content in Spanish for the global market. The pair said that the […]

Atresmedia gains in pay TV but Mediaset wins overall in Spain

Spanish commercial broadcaster Atresmedia saw its pay TV base double to 235,000 in the first quarter, while  Atresplayer, the Group’s on-line video platform, had 3.3 million unique visitors, according to ComScore, putting it ahead of rival Mediaset España on both counts. Atresmedia Premium grew its base from 124,000 at the end of December. Mediaset España’s […]

Mediapro selling Atresmedia stake

Catalonia-based Spanish broadcaster and producer Mediapro is selling its stake in Spanish national commercial broadcaster Atresmedi which operates the Antena 3 and La Sexta channels. Mediapro had previously sold a 1% stake in the broadcaster to private equity outfit BlackRock, according to local press. However the latest sale, of its remaining 3.11%, necessitated a communication […]

Mediaset España and Atresmedia fined €77 million by CNMC

Mediaset España and Atresmedia have been fined a collective €77.1 million for anti-competitive practices in Spain. The Spanish antitrust watchdog CNMC said that the fine pertained to the marketing of television advertising. Both companies, the body said, had developed a strategy in the selling of TV advertising which led to a market share of over […]

AMC and Atresmedia’s Spanish-language pack launches in France

EspañaTV, the Spanish-language channel bouquet launched by AMC Networks International Southern Europe and  Atresmedia Internacional,  Spanish broadcaster Atresmedia’s international arm, has launched in France on IPTV platforms SFR and Free. The seven-channel pack provides a range of Spanish-language television content marketed outside of Spain, with channels specialized in the country’s cuisine, cinema, music, current events, series and […]

Spanish broadcasters facing a tough year as ad market declines

The Spanish free-to-air commercial TV business’s prospects seem increasingly bleak, according to analyses of the two leading groups in the market by investment bank Berenberg. Berenberg predicts that the overall Spanish advertising market will decline by 4% for the year even with a recovery in the second half. Berenberg analysts said that Atresmedia, owner of […]

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