ATRESplayer launches on YouTube TV in the US

Spanish broadcaster Atresmedia has expanded its alliance with YouTube TV by targeting the US Hispanic community by launching its on-demand service ATRESplayer on the platform.

The launch of ATRESplayer follows that of Atresmedia’s flagship Antena 3 channel.

YouTube TV subscribers can subscribe to the Atresmedia product as an add-on, without having to exit YouTube TV.

Atresmedia said that the launch would expand the range of Spanish-language content offered by Google in the US, with a selection of original and exclusive series, entertainment shows and films, which YouTube TV subscribers can access for US$4.99 per month. It also comes with a free seven-day trial.

YouTube TV subscribers in the US are now able to watch series such as Aquí no hay quien viva, Velvet, Gran Hotel and El tiempo entre costuras.

The platform also features original productions such as the return of Los hombres de Paco, Los Protegidos, Cardo, Dos años y un día, all the seasons of By Ana Milán, and #Luimelia.

In the entertainment category ATRESplayer offers programmes such as La Voz España, El Hormiguero and El Desafío, as well as documentaries, true crime shows and investigation programmes in Spanish. ATRESplayer also offers its own original productions, available only to subscribers.

In total, the service on YouTube TV will provide upwards of 250 productions, including series, documentaries, and films. The catalogue will be gradually increased to include all the original premieres, and new series and entertainment programmes will be added to the catalogue every month, according to Atresmedia

Mar Martínez-Raposo, head of Atresmedia International, said: “With the arrival of ATRESplayer, we are continuing to support YouTube TV in its bid to both entertain and inform an increasingly large and influential audience within the United States, doing so through a common language.”

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