Atresmedia relaunches Atresplayer with 10 new FAST channels and raft of originals

Atresmedia CEO Javier Bardají introducing the new Atresplayer at an event in June

Atresmedia CEO Javier Bardají introducing the new Atresplayer at an event in June

Spanish broadcaster Atresmedia has launched a revamped Atresplayer on-demand offering, with a new design and additional functionalities that it says will improve the user experience.

The group said it was also introducing a raft of new content to consolidate Atresplayer as the leading on-demand offering in the market.

The broadcaster said that the new design would enable more seamless and intuitive navigation, with a significantly more personalized experience through the use of profiles.

The offering is also being boosted with 10 new FAST channels. These include four four thematic linear channels – Clásicos Atresplayer, offering continuous broadcast of Atresmedia’s most popular series, Multicine Atresplayer, offering mvoies, Comedia Atresplayer providing sitcoms, and factual channel Mentes Inquietas.

The broadcaster is also launching IP-specific FAST channels based on shows Aquí no hay quien viva, El Club de la comedia, Equipo de investigación, Física o Química and l hormiguero. The FAST line-up is completed by a channel with a different offering each month, Canal Invitado.

The new FAST line-up will join existing Atresplayer channels and services Antena 3, laSexta, Nova, Neox, Mega, Atreseries, Flooxer, pay offering Atresplayer Premium and radio services Onda Cero, EuropaFM y MelodiaFM.

Atresmedia is also launching a raft of new originals on the Atresplayer platform – scripted series FoQ: La nueva generación in collaboration with Buendía Estudios and Boomerang TV, Piraña, A Muerte, Una Vida Menos En Canarias, Mariliendre, La Sombra de la Tierra, La Nena, 33 Días, La Ruta Parte 2: Ibiza and ¿A qué estás esperando? as well as documentary Érase una vez en Marbella.

The relaunch comes with alongside a revamped commercial  model. The advertising-supported free version of the service will continue to be available, but Atresmedia is also focusing on increasing its subscription revenues.

The SVOD Atresplayer Premium offering will be available in two versions – Premium for €4.99 a month with access to originals including Veneno, La Ruta and Drag Race España and the entire platform catalogue, and Premium Familiar for €7.99 without advertising allowing up to three users at different locations at any one time, along with the ability to download for offline viewing and access to 4K UHD.

Previewing today’s launch at an event last month, Atresmedia CEO Javier Bardají said: “The new Atresplayer implies a big jump. Atresplayer is a work in progress that has not stopped and is not going to stop. We are going to increase our bet on it. In Atresmedia, and especially in Atresplayer, we are putting content at the centre with two basic principles: to have the best and to have the best. The best content and the best talent and all with an obsession for quality and diversity.”

Separately, Atresmedia has struck an agreement with Amazon Prime Video to include Atresplayer Premium Familiar in the Prime Channels offering, alongside other Spanish SVOD services such as FlixOlé and DAZN Spain.

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