Atresmedia


Atresmedia launches channels in UK

Spain’s Atresmedia is launching two of its channels on cable in the UK for the first time. The Spanish-language services will target ex-pat Spaniards and Spanish speakers and sit within the Viva package on the Virgin Media cable service. Atresmedia runs the commercial free-to-air Antena 3 channel in Spain and its international equivalent Antena 3 […]

Atresmedia creates new international unit

Spanish media giant Atresmedia has unified its international channel under one brand. The Antena 3, Atreseries and Hola services will now be part of a new division, Atresmedia Internacional. Javier Nuche, who had been running the three channels when they were operated as separate entities, will head up the new division. Madrid-based Atres said that […]

Spanish commercial channels call for level playing field

UTECA, the body that represents Spanish TV commercial terrestrial channels, has called on the next government to limit the amount of advertising on pay TV channels amidst claims that the current rules favour the pay sector. Currently, pay TV channels can air over 12 minutes of advertising per hour, while the free-to-air channels of Atresmedia […]

Vodafone Spain adds 13 channels

Vodafone Spain has added 13 new TV channels to its offering, including four HD services. The operator, which controls the former Ono cable network in the country, has added Atresmedia Television’s Nova HD, Neox HD and Mega HD channels. Vodafone is also adding Viacom International Media Networks-owned MTV España to its line-up. The operator is […]

Atresmedia, Mediaset and Real Madrid set to secure DTT HD licences

The Spanish government is on the point of awarding licences for six new channels on the country’s digital terrestrial platform, with Atresmedia, Mediaset and Real Madrid set to capture licences for HD services, according to local reports. The three will be awarded one HD licence each, according to the reports, while licences for three standard-definition […]

Vodafone Spain adds Mega from Atresmedia

Vodafone Spain has added commercial broadcaster Atresmedia’s male-focused Mega channel to its Vodafone TV programming line-up. Mega airs a mix of series, movies and factual programming aimed at men over 25, including Carl Sagan’s Cosmos, Bonnie and Clyde and Sons of Liberty. It airs movies including a complete run of the Hames Bond films. Atresmedia […]

Ooyala signs ad deal with Spain’s Atresmedia

Ooyala has agreed an advertising-serving agreement with Spanish broadcaster Artesmedia. The video publishing, analytics and monetisation specialist will power monetisation for the broadcaster’s videos using its ad technology. Ooyala claims that with the new deal it will provide ad-serving and programmatic TV services to more than 80% of Spain’s premium broadcaster and publisher market.

Atresmedia launches male-focused Mega

Spanish broadcaster Atresmedia has launched its planned new male-focused free-to-air channel Mega, using the frequency previously occupied by football channel GolT. Content on the channel includes iconic 80s science series Cosmos, fronted by Carl Sagan, Bonnie and Clyde and Justified, as well as some sport content including Champions League football highlights. Mediapro-owned GolT will now […]

Atresmedia to launch male-focused channel as BeIN Sport comes to Spain

Spanish broadcast group Atresmedia is to launch a new male-focused channel, Mega, on the country’s digital-terrestrial platform on July 1.  The launch is possible thanks an agreement between Atresmedia and Barcelona-based group Mediapro. Mega will occupy the slot on the DTT platform previously taken by Mediapro’s Gol TV, which occupied the slot under a licence […]

Bidders line up for new Spanish DTT services

Potential bidders have expressed internet following the Spanish government’s opening of the auction process to launch six new channels on the country’s digital-terrestrial platform this week. The government’s move follows the forced closure of nine channels last year over alleged regularities in the original process by which licences were granted.  New licences will be granted […]