Atresmedia creates new international unit

Javier Nuche Sanz

Spanish media giant Atresmedia has unified its international channel under one brand. The Antena 3, Atreseries and Hola services will now be part of a new division, Atresmedia Internacional.

Javier Nuche, who had been running the three channels when they were operated as separate entities, will head up the new division.

Madrid-based Atres said that creating a dedicated international division will allow it to work more closely with operators commercially and in terms of the marketing of its channels.

The three Atresmedia Spanish nets claim a global reach of 35 million in the Spanish-speaking world. The Atresmedia Internacional division will have the tagline: “Entertainment in the language that unites us.”

“This is the time to consolidate our strategy as a Group, to take better advantage of growth opportunities and to compete in an increasingly complex market,” said Javier Nuche.

“This new structure will not affect how the channels are run; they will retain the personality and hallmark traits that have led to their success.”