Spanish media giant Atresmedia has unified its international channel under one brand. The Antena 3, Atreseries and Hola services will now be part of a new division, Atresmedia Internacional.
Javier Nuche, who had been running the three channels when they were operated as separate entities, will head up the new division.
Madrid-based Atres said that creating a dedicated international division will allow it to work more closely with operators commercially and in terms of the marketing of its channels.
The three Atresmedia Spanish nets claim a global reach of 35 million in the Spanish-speaking world. The Atresmedia Internacional division will have the tagline: “Entertainment in the language that unites us.”
“This is the time to consolidate our strategy as a Group, to take better advantage of growth opportunities and to compete in an increasingly complex market,” said Javier Nuche.
“This new structure will not affect how the channels are run; they will retain the personality and hallmark traits that have led to their success.”