Spain’s Atresmedia is launching two of its channels on cable in the UK for the first time.
The Spanish-language services will target ex-pat Spaniards and Spanish speakers and sit within the Viva package on the Virgin Media cable service.
Atresmedia runs the commercial free-to-air Antena 3 channel in Spain and its international equivalent Antena 3 Internacional.
“We are very happy that for the first time our channels will be accessible in the British market, coinciding with the 20th anniversary of the birth of Antena 3 Internacional,” said Antena 3 International director Mar Martinez Raposo.
The launches come in the wake of Atresmedia creating a new international unit and seeking to expand its international activity.
The Hollywood Reporter first reported the Virgin news.
ICYMI: WarnerMedia’s HBO Max hires exec from Mid-East streamer Shahid to lead in Lat Am digitaltveurope.com/2021/01/20/war… https://t.co/ybETQmdPZc
20 January 2021 @ 20:00:00 UTC
ICYMI: Paramount+ reveals launch dates for US, Canada, Nordics and Australia digitaltveurope.com/2021/01/20/par… https://t.co/3h5q3kcTqF
20 January 2021 @ 19:00:00 UTC