Atresmedia launches channels in UK

Spain’s Atresmedia is launching two of its channels on cable in the UK for the first time.

The Spanish-language services will target ex-pat Spaniards and Spanish speakers and sit within the Viva package on the Virgin Media cable service.

Atresmedia runs the commercial free-to-air Antena 3 channel in Spain and its international equivalent Antena 3 Internacional.

“We are very happy that for the first time our channels will be accessible in the British market, coinciding with the 20th anniversary of the birth of Antena 3 Internacional,” said Antena 3 International director Mar Martinez Raposo.

The launches come in the wake of Atresmedia creating a new international unit and seeking to expand its international activity.

The Hollywood Reporter first reported the Virgin news.

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