AR


CCS Insight: 22 million VR and AR headsets to be sold this year

Virtual and augmented reality headsets and glasses will reach sales of 22 million units this year and will grow fivefold to 121 million in 2022, according to CCS Insight. The research firm forecasts that smartphone VR will account for the bulk of the sales volume but dedicated VR devices will drive more revenue. The VR […]

Mozilla unveils Firefox Reality browser for VR and AR headsets

Mozilla has announced Firefox Reality, a new web browser designed for the next generation of standalone virtual and augmented reality headsets. The company gave its first glimpse of Firefox Reality in a video posted on the Mozilla blog and said that it will release regular updates on its work in the coming weeks – including details of […]

IDC: VR and AR shipments to return to growth in 2018

Virtual and augmented reality headset shipments will return to growth in 2018 and reach 68.9 million units globally in 2022, according to International Data Corporation (IDC). The research firm said that although the VR and AR headset market retreated in 2017 – primarily due to a decline in shipments in screenless VR viewers – it […]

Google hails AR ‘the next big shift in mobile’ as new SDK is launched

Google’s launch last week of its augmented reality SDK, ARCore, together with the existing Apple equivalent, ARKit, could give a massive boost to help bring AR experiences to the mass market, Mobile World Congress attendees heard yesterday, as Google claimed that AR will be “the next big shift” for the mobile industry. Google’s SDK has […]

Axel Springer invests in Magic Leap

Axel Springer Digital Ventures has invested in US-based Magic Leap, a company that is focused on integrating digital content into real world environments. Axel Springer said that the investment marks part of its efforts to participate in innovative technologies that have the potential to “present journalistic content and classifieds in new formats and environments”. The […]

BBC to launch first AR app for new Civilisations series

The BBC is to launch its first augmented reality app to accompany its new arts and culture series, Civilisations. The UK public broadcaster has teamed up with over 30 museums from across the country to create content for the app. ‘Civilisations AR’ is being developed by BBC Research & Development and Nexus Studios, enabling people […]

CTA: VR and AR on course for record growth this year

The US-based Consumer Technology Association (CTA) has tipped virtual and augmented reality technology for record growth in 2018. Announcing findings from its forthcoming ‘US Consumer Technology Sales and Forecasts’ report, the CTA said that it expects VR and AR headsets and eyewear to sell 4.9 million units in the US in 2018, up more than […]

Ericsson: AR and VR ads to replace physical products

More than half of augmented and virtual reality users think that ads will become so realistic that they will eventually replace the products themselves, according to Ericsson. This was one of the findings of Ericsson ConsumerLab’s latest annual trends report, ‘The 10 Hot Consumer Trends for 2018 and Beyond’, which predicted that ads using AR […]

Digi-Capital: VR/AR firms raise US$2.5bn this year

Virtual and augmented reality startups have raised US$2.5 billion (€2.09 billion) so far this year, equaling the record for AR/VR investment in a single 12 month period more than a month before the end of 2017. This is according to Digi-Capital’s Augmented / Virtual Reality Report and Deals Database, which claims that, by sector, a […]

We Are TV reaches 100,000 app downloads

We Are TV, the augmented reality TV app founded by former Dailymotion COO Martin Rogard, has reached 100,000 downloads since its launch last month. The New York-based company went live in France in early October and in the US later the same month with an AR app that uses the phone’s camera function to let users […]