AOL

Nat Geo appoints Netflix and AOL execs

National Geographic Partners (NGP) has hired digital execs from Netflix and AOL. Kyle Christensen and David Miller have joined to expand the digital team at NGP, which 21st Century Fox majority-owns with the National Geographic Society as a minority partner. Christensen joins from Netflix and becomes VP of channels social and digital strategy, while Miller exits […]

Verizon makes Oath after completing Yahoo deal

Verizon has competed its US$4.5 billion acquisition of Yahoo’s core business and has combined it with AOL to create a new subsidiary called Oath. As a home to more than 50 media and technology brands, Oath’s portfolio includes HuffPost, Yahoo Sports, AOL.com, Makers, Tumblr, Build Studios and Yahoo Finance. AOL CEO Tim Armstrong becomes CEO […]

AOL: 20% of UK consumers watch VR video once a week

One in five UK consumers watch virtual reality (VR) video once a week or more, compared to 28% globally, according to new research by AOL. AOL’s new State of the Industry Video Report claims that 68% of Brits say they never watch VR, compared to 58% globally. Yet despite this, 55% of the polled buyers […]

Report: AOL to cut 5% of staff

AOL is reportedly cutting 5% of its staff, some 500 employees, as part of a restructuring effort that will see the company focus on mobile, video and data. According to a staff email from CEO Tim Armstrong, which was published in full by tech site Recode, AOL will “reshape parts of the company” and focus […]

AOL to open 360-degree content studio

AOL has announced plans to build a state-of-the-art, 360-degree content studio in downtown New York. The public-facing studio is due to open this autumn on Broadway and will expand AOL’s “commitment to provide an immersive live and virtual reality experience,” according to the firm. AOL Build, the internet firm’s live interview series, will be filmed […]

Dailymotion expands programmatic advertising deal with AOL Platforms

French video website Dailymotion has expanded its advertising partnership with AOL Platforms, enabling advertisers to purchase Dailymotion’s global, multi-screen, in-stream inventory directly through ONE by AOL, the US web company’s cross-screen programmatic ad platform. Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has worked on an OpenRTB integration with ONE by AOL, enabling […]

Aol: European TV ad spend being reallocated to digital video

Some 61% of European video buyers that have seen an increase in their digital video budgets claim that broadcast TV spend is being reallocated to video advertising, according to Aol. The web portal’s ‘2015 European State of the Video Industry Report’ said that within the digital advertising space mobile video is the “most robust growth […]

Aol aims to ‘rethink distribution’ of video

Aol’s recent acquisition of Millennial Media and its ad deal with Microsoft are all part of its stragegy to “rethink distribution”, according to director of video for Europe, Mark Melling. Speaking at the OTT TV World Summit in London this morning, Melling said that there are two simultaneous trends happening in the video space: viewers […]

Nagra and OpenTV file patent suit against Verizon and AOL

Kudelski Group subsidiaries OpenTV and Nagra France have filed a patent infringement suit against Verizon Communications and its subsidiary AOL. The lawsuit, filed in the United States District Court for the Eastern District of Texas, alleges that Verizon and AOL infringe seven US patents owned by OpenTV and Nagra France. The Kudelski companies claim that […]

US digital video ad spend grows by 42%

US digital video ad spend grew by 42% over the past year to total US$7.46 billion in 2015, according to AOL’s 2015 State of the Video Industry report. The study said that in the next four years the video ad-spend figure will nearly double, reaching more than US$13 billion by 2019. “For the sixth consecutive […]

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