AOL Platforms-owned video advertising specialist Adap.tv has struck an extended partnership with StickyADS.tv, the video supply side platform for premium publishers in Europe.
The deal will enable media buyers on Adap.tv’s Audience Path platform to buy programmatically through StickyADS.tv, the leading leading player in this field in France and a significant player in other EMEA markets including Germany, Italy, Spain and Turkey.
Similar to integrations with other third-party exchanges, Audience Path customers can enable StickyADS.tv as an inventory source directly from the platform console, extending their ability to reach audiences across European markets, according to Adapt.tv.
“We have been working with StickyADS.tv for the past two years to enable them to offer programmatic trading to media buyers in France, Germany and Spain. This newest implementation is the culmination of many months of hard work by everyone involved,” said Phil Duffield, Senior Vice President of International, Adap.tv.
“It is a significant move because it opens up a large part of the European video ad market to programmatic trading.”
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