FreeWheel launches preferred partners initiative

Video advertising management specialist FreeWheel has launched a preferred partners initiative for supply-side platforms, with and SpotX becoming the first players to sign up. FreeWheel will offer customers who want to work with an supply-side platform the ability to do so via integrations with participating platforms that go beyond what is currently available as […] extends partnership

AOL Platforms-owned video advertising specialist has struck an extended partnership with, the video supply side platform for premium publishers in Europe. The deal will enable media buyers on’s Audience Path platform to buy programmatically through, the leading leading player in this field in France and a significant player in other EMEA […]