Adap.tv


Adap.tv extends StickyADS.tv partnership

AOL Platforms-owned video advertising specialist Adap.tv has struck an extended partnership with StickyADS.tv, the video supply side platform for premium publishers in Europe. The deal will enable media buyers on Adap.tv’s Audience Path platform to buy programmatically through StickyADS.tv, the leading leading player in this field in France and a significant player in other EMEA […]

AOL’s Adap.tv incorporates linear TV into video ad platform

AOL-owned video advertising platform Adap.tv is making linear programming available through its service in a bid to offer video ad buyers “the best of both the TV and digital worlds.” Adap.tv said that the move would allow it to deliver to highly targeted audiences with greater efficiency and improve results for its clients. “While television continues […]

AOL’s Adap.tv signs video ad deal with The Guardian

AOL Networks-owned video advertising platform Adap.tv has signed a deal with Guardian News & Media (GNM) to provide a private video ad marketplace for the publisher. Adap.tv said the deal will allow the Guardian to further monetise video content across global markets and increase its advertising revenue. Through the agreement, GNM will sell video inventory […]

AOL acquires Adap.tv for US$405 million

AOL has agreed to buy video advertising platform Adap.tv for US$405 million (€304 million) in a bid to target brands, agencies and publishers. AOL said that the takeover would allow it to offer an end-to-end solution and video stack for publishers and advertisers and follows recent heavy investment by the firm in premium content in […]

Adap.tv boosts EMEA team

Video advertising specialist Adap.tv has named five new members of its EMEA team as it expands its European operations. Adap.tv has named Ian Tinson to the new role of director of client services, EMEA. Tinson was previously head of EMEA ad operations at Xaxis. Darryl Thomas, who also previously worked at Xaxis as ad operations […]

Adap.tv hires former Yahoo! finance chief

Video advertising specialist Adap.tv has named former Yahoo! finance chief Timothy Morse as its chief financial officer. In addition to serving as executive vice-president and chief financial officer of the search engine provider between 2009-12, Morse served as interim CEO from September 2011 to January 2012. “Adap.tv is a true market leader and is uniquely […]