AOL’s Adap.tv signs video ad deal with The Guardian

AOL Networks-owned video advertising platform Adap.tv has signed a deal with Guardian News & Media (GNM) to provide a private video ad marketplace for the publisher.

Adap.tv said the deal will allow the Guardian to further monetise video content across global markets and increase its advertising revenue. Through the agreement, GNM will sell video inventory programmatically to selected trading desks and agencies.