Video advertising specialist Adap.tv has named former Yahoo! finance chief Timothy Morse as its chief financial officer.
In addition to serving as executive vice-president and chief financial officer of the search engine provider between 2009-12, Morse served as interim CEO from September 2011 to January 2012.
“Adap.tv is a true market leader and is uniquely positioned at the nexus of video advertising’s most powerful trends – the merging of traditional TV with digital and the rise of programmatic advertising technology,” said Morse. “No other company has wired more of the world’s largest agencies, brands and publishers together on a unified platform than Adap.tv. I share their vision for the years ahead and look forward to helping Adap.tv further its impact on the industry.”