Wurl


Planetcast and Wurl partner for Indian FAST growth

Planetcast Media Services subsidiary Planetcast International and Wurl have announced a partnership to enable Indian media companies to tap into the growing FAST market. The partnership will enable broadcasters and other content owners to explore the launch of FAST channels in India. The pair will also explore other collaborative initiatives, including supporting the launch of […]

Wurl charged with Curiosity Now FAST channel distribution

Curiosity Inc. has announced a partnership with Wurl to power its new FAST streaming channel. The channel, Curiosity Now, launched last week on LG Channels. It offers original and curated documentaries, shows and series across nature, history, science and travel genres. Wurl, which powered the launch on LG, said that the FAST channel will launch […]

AppLovin to acquire Wurl in US$340 million deal

Marketing platform AppLovin has announced the acquisition of CTV software platform Wurl. The deal is valued at approximately US$430 million, and will extend AppLovin’s capabilities into the CTV market.  Wurl operates its Global FAST Pass platform, with content partners including A+E Networks, AMC Networks, Scripps, and Bloomberg. For these companies and others, Wurl distributes streaming […]

Wurl hires first US advertising senior director

Streaming TV company Wurl has announced the hire of Gina Ive as its senior director of US advertising. In this newly created role, Ive is charged with building the US advertising business strategy and driving the expansion of the product line, increasing client development, and positioning Wurl’s data and inventory differentiators in the rapidly growing […]

Fuel TV turns to Wurl for global expansion efforts

Action sports broadcaster Fuel TV has announced an expanded global distribution and delivery partnership with Wurl. The deal will see Wurl responsible for launching the Fuel TV linear channel on several streamers as part of an aggressive distribution expansion strategy. The company will oversee Fuel TV’s launch globally on Sports Tribal, Zeasn, LG, Xiaomi, and […]

Wurl launches Global FAST Pass for content distribution

Wurl has announced the launch of its Global FAST Pass service. FAST Pass is described by Wurl as a ‘global onramp’ for FAST Channels to build worldwide distribution across millions of connected TVs. The service is a complete solution for content companies to create, manage, distribute and monetise their programming. The Global FAST Pass service […]

Sign up for the latest DTVE Symposium on FAST Channels

Digital TV Europe is partnering with Wurl to present a free DTVE Symposium on the growth of FAST channels on October 6, 4pm BST. In this session of the latest DTVE Symposium, Digital TV Europe editor Stuart Thomson will be joined by Richard Cross from streaming technology leader Wurl, Maxime Carboni from international news channel […]

Wurl riding CTV and FAST wave to growth

Streaming TV technology provider Wurl saw a 38% increase in revenue in Q2 of this year over the first quarter, which it said was down to growth in connected TV and free ad-supported TV (FAST) channels and platform.  The company did not publish its actual top line numbers, however. All key areas of Wurl’s business […]

Redbox turns to Wurl for Free Live TV expansion

US movie rental service Redbox has announced an expansion of its Free Live TV streaming service. While the company is historically associated with DVD rental booths housed in US supermarkets, Redbox has built up the Free Live TV streaming service to 100 channels of programming available online and on a number of devices including Apple […]

Wurl hires James Grant to lead EU drive

Streaming channel solutions provider Wurl has hired former Freewheel exec James Grant to lead its EU expansion. In the role of SVP, strategy and partnerships, Europe, Grant will be tasked with driving Wurl’s EU expansion plans while overseeing existing distribution platform and content provider partnerships. This includes the recently announced partnership with Rakuten – a […]