Streamer platform Rlaxx signs up Wurl to boost its AVOD/FAST proposition

Germany-based AVOD service rlaxx TV has unveiled a partnership with CTV solutions provider Wurl. The alliance signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV – with the goal of bringing new content partners to the platform. “We are excited about this next great step for us, partnering with Wurl and integrating […]

Wurl leadership team predicts another banner year for FAST in 2023

At the end of a breakthrough year for the FAST channel business, senior execs at channel solutions provider Wurl have put together some thoughts for the sector going into 2023. Sean Doherty, Sr, CEO & Co-Founder, Wurl kicks off by predicting that next year will see increased activity by smart TV manufacturers. “Samsung and Roku were […]

Canela Media and Wurl agree Spanish-language content deal

Streaming TV vendor Wurl has announced a deal with OTT content firm Canela media to increase its offering of Spanish-language content. Canela Media reaches 22 million unique users and offers 20,000 hours of content along with 50 linear channels. It is the fourth-largest Hispanic ad-focused company in the US, while its Canela Online business reaches […]

Amogo Networx to launch fast channels with Wurl

CTV and OTT advertising platform operator Wurl has announced an agreement with global film network Amogo Networx to launch its new FAST channels. The Wurl-powered FAST channels will distribute and monetize Amogo Networx’s programming across the United States, the European Union and Latin America in six total languages. They will be available across a variety […]

Planetcast and Wurl partner for Indian FAST growth

Planetcast Media Services subsidiary Planetcast International and Wurl have announced a partnership to enable Indian media companies to tap into the growing FAST market. The partnership will enable broadcasters and other content owners to explore the launch of FAST channels in India. The pair will also explore other collaborative initiatives, including supporting the launch of […]

Wurl charged with Curiosity Now FAST channel distribution

Curiosity Inc. has announced a partnership with Wurl to power its new FAST streaming channel. The channel, Curiosity Now, launched last week on LG Channels. It offers original and curated documentaries, shows and series across nature, history, science and travel genres. Wurl, which powered the launch on LG, said that the FAST channel will launch […]

AppLovin to acquire Wurl in US$340 million deal

Marketing platform AppLovin has announced the acquisition of CTV software platform Wurl. The deal is valued at approximately US$430 million, and will extend AppLovin’s capabilities into the CTV market.  Wurl operates its Global FAST Pass platform, with content partners including A+E Networks, AMC Networks, Scripps, and Bloomberg. For these companies and others, Wurl distributes streaming […]

Wurl hires first US advertising senior director

Streaming TV company Wurl has announced the hire of Gina Ive as its senior director of US advertising. In this newly created role, Ive is charged with building the US advertising business strategy and driving the expansion of the product line, increasing client development, and positioning Wurl’s data and inventory differentiators in the rapidly growing […]

Fuel TV turns to Wurl for global expansion efforts

Action sports broadcaster Fuel TV has announced an expanded global distribution and delivery partnership with Wurl. The deal will see Wurl responsible for launching the Fuel TV linear channel on several streamers as part of an aggressive distribution expansion strategy. The company will oversee Fuel TV’s launch globally on Sports Tribal, Zeasn, LG, Xiaomi, and […]

Wurl launches Global FAST Pass for content distribution

Wurl has announced the launch of its Global FAST Pass service. FAST Pass is described by Wurl as a ‘global onramp’ for FAST Channels to build worldwide distribution across millions of connected TVs. The service is a complete solution for content companies to create, manage, distribute and monetise their programming. The Global FAST Pass service […]