US movie rental service Redbox has announced an expansion of its Free Live TV streaming service.
While the company is historically associated with DVD rental booths housed in US supermarkets, Redbox has built up the Free Live TV streaming service to 100 channels of programming available online and on a number of devices including Apple TV, Android TV, Xbox games consoles, and smartphones.
To expand the service, Redbox has selected Wurl’s cloud-based tech to power and expand the FAST platform.
Chris Yates, General Manager, Redbox On Demand, said: “As we continue to expand our ad-supported offering including Free Live TV, it’s important that we deliver a diverse and compelling line-up of entertainment channels that we know our customers will both love and be able to easily access directly from the Redbox App. Wurl delivers great content and technology that will continue to delight our audience.”
Sean Doherty, CEO, Wurl, said: “By utilising Wurl’s cloud-based technology and access to content providers and channels in the Wurl Network, Redbox will be able to efficiently and rapidly add a wide array of free channels to its service. Redbox has a long history of providing choice and value to consumers and we are thrilled to be working with them to continue that legacy via their FAST platform.”
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