Streaming TV company Wurl has announced the hire of Gina Ive as its senior director of US advertising.
In this newly created role, Ive is charged with building the US advertising business strategy and driving the expansion of the product line, increasing client development, and positioning Wurl’s data and inventory differentiators in the rapidly growing CTV and FAST marketplace.
The exec joins from Magnite, where she led West Coast brand development.
Ive said: “As CTV continues its rapid growth, Wurl seeks to continually expand its advertising product line. I’m looking forward to equipping and educating partners on the tools they need to thrive in this ever-changing media landscape.”
Ive reports to Wurl VP of Advertising Kris Johns, who said: “Having worked extensively in the CTV space, Gina has a proven track record of growing revenue and meeting the evolving needs of customers and partners in this space. As Wurl continues to innovate the CTV monetisation model, Gina’s specialised experience will help leverage and expand on the company’s advertising strategy.”