Canela Media and Wurl agree Spanish-language content deal

Streaming TV vendor Wurl has announced a deal with OTT content firm Canela media to increase its offering of Spanish-language content.

Canela Media reaches 22 million unique users and offers 20,000 hours of content along with 50 linear channels. It is the fourth-largest Hispanic ad-focused company in the US, while its Canela Online business reaches more than 50 million unique Hispanics across its more than 180 premium, Spanish-language sites and influencer databases.

Wurl chief operating officer, Sean Doherty, Jr., said:“Canela Media’s success on AVOD is a nod to the power of addressing diverse audiences with culturally relevant programming,” said “We’re excited about working with Canela to identify and then connect them with other content owners who can further monetise it by bringing their content to Canela’s OTT platform.”

Isabel Rafferty Zavala, founder and CEO of Canela Media, said: “Moving into a linear television format on CTV is yet another reflection of the power of one of the fastest-growing ethnic groups in the US. I’m thrilled about this partnership, and what it will mean for the growth of our company and the expansion of our content offerings to our viewers.”

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