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Thinkbox
2 min read
Amazon, Disney+, Netflix, Vevo, and WBD join Thinkbox
Streaming leaders and media giants Amazon, Disney+, Netflix, Vevo, and Warner Bros. Discovery (UK &…
2 min read
Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for…
2 min read
Thinkbox: live TV still accounts for 56% of UK viewing
Live TV still accounts for 56% of all the video the UK watches, some two…
1 min read
Thinkbox study reveals value of sponsored TV content
Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand…
2 min read
Thinkbox: TV accounts for 75% of UK video viewing
TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in…
2 min read
Thinkbox: Commercial TV viewing up after BBC3 online move
Commercial TV viewing on television sets was up in the in the UK in the…
2 min read
TV still ‘by far most popular form of video’ for 16-24s
TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though…
2 min read
UK TV ad spend tops £5 billion driven by online companies
TV advertising spend in the UK reached a record high of £5.27 billion last year,…
1 min read
GroupM: TV ads 40% more efficient than other communications
TV advertising was 40% more efficient at driving long-term response in terms of per-pound spend…
1 min read
TV accounts for 65% of video viewing among young people
TV viewing – both live and on-demand – accounts for 81% of UK video consumption,…
1 min read
TV ad revenue in UK reaches record £4.91 billion
TV advertising revenues in the UK climbed by 6% in 2014, reaching a record £4.91…
2 min read
TV viewing in the UK drops by 4.5%
UK television viewers watched an average of 3 hours, 44 minutes, 30 seconds a day…
1 min read
Just 55% of UK viewers watch TV exclusively on a TV set
Just 55% of UK TV viewers claim they only ever watch TV on a TV…
2 min read
Multi-screening now mainstream, says ad sales bodies’ research
Using multiple screens at the same time and engaging with social media while watching TV…
1 min read
Thinkbox appoints Channel 5 exec as research director
UK marketing body for commercial TV, Thinkbox, has appointed Channel 5’s head of planning and…
1 min read
TalkTalk joins TV marketing body Thinkbox
UK service provider TalkTalk has joined commercial TV marketing body, Thinkbox, as an associate member. …
1 min read
TV remains ‘most effective’ way to advertise
TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising”…
2 min read
Twitter hashtags drive TV interactions, says Thinkbox
People search for Twitter hashtags on the social network because they have seen them on…
1 min read
Ad revenue in UK hits record high
TV ad revenue in the UK reached a record high of £4.63 billion (€5.59 billion)…
2 min read
UK TV viewing still 98.5% done on traditional sets
A massive 98.5% of UK TV viewing was done on a traditional TV set last…
1 min read
Thinkbox promotes Clay to CEO
Thinkbox, the marketing body for commercial television in the UK, has promoted managing director Lindsey…
2 min read
Just 1.5% of TV viewing done on other devices
Just 1.5% of TV viewing is done on other screens, such as tablets, smartphones and…
1 min read
Live TV thriving despite VOD rise
Live viewing continues to thrive despite the popularity of video-on-demand, with the UK continuing to…
1 min read
Thinkbox makes executive changes
Thinkbox, the marketing body for commercial television in the UK, has made a number of…