Thinkbox

Thinkbox: TV still accounts for 94.6% of video advertising 

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in viewing habits. According Thinkbox’s analysis, which is based on data from sources like comScore and the IPA, TV ad revenues showed “remarkable stability” with 2018’s share of the video […]

Thinkbox: live TV still accounts for 56% of UK viewing

Live TV still accounts for 56% of all the video the UK watches, some two hours and 38 minutes a day, according to a new Thinkbox research. ‘The Age of Television’ study, which was commissioned by Thinkbox and conducted by research firm MTM, said that despite the variety of ways that people access video, live […]

Thinkbox study reveals value of sponsored TV content

Viewers of a sponsored TV show are “significantly more likely” to believe the sponsoring brand is popular than non-viewers, according to new research. The study, commissioned by the UK marketing body for commercial TV Thinkbox, said that 78% of viewers of a sponsored show believe the brand to be popular compared to 68% of non-viewers. […]

Thinkbox: TV accounts for 75% of UK video viewing

TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in 2015, though total video consumption was up year-on-year, according to Thinkbox. The UK marketing body for commercial TV said that total video consumption increased from an average of 4 hours, 35 minutes a day in 2015 to 4 hours, 37 minutes […]

Thinkbox: Commercial TV viewing up after BBC3 online move

Commercial TV viewing on television sets was up in the in the UK in the first half of 2016 thanks in part to BBC Three’s move from linear to online, according to new research by Thinbox. The marketing body for commercial TV in the UK said that it is likely that the closure of BBC Three’s […]

TV still ‘by far most popular form of video’ for 16-24s

TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though television still remains “by far the most popular form of video” for this age group, according to Thinkbox. The marketing body for commercial TV in the UK said that 16-24s watched an average of 2 hours, 24 minutes a day […]

UK TV ad spend tops £5 billion driven by online companies

TV advertising spend in the UK reached a record high of £5.27 billion last year, driven by spend by online companies such as Netflix and Facebook, according to new research by Thinkbox. The UK marketing body for commercial TV said that full year figure was up 7.4% from 2014 and marks the sixth consecutive year […]

GroupM: TV ads 40% more efficient than other communications

TV advertising was 40% more efficient at driving long-term response in terms of per-pound spend than the next best forms of communication, according to new research. The GroupM study, commissioned by UK TV marketing body Thinkbox, said that outdoor and print were the next-most efficient forms of advertising after TV. Online display was found to […]

TV accounts for 65% of video viewing among young people

TV viewing – both live and on-demand – accounts for 81% of UK video consumption, but just 65% for young people aged 16-24, according to new research. The ‘Truth about Youth’ report, from UK TV marketing body Thinkbox, claims that 16-24 year-olds have a “more varied video diet” and that 30% of their video viewing […]

TV ad revenue in UK reaches record £4.91 billion

TV advertising revenues in the UK climbed by 6% in 2014, reaching a record £4.91 billion for the full year, according to new research by Thinkbox.  The marketing body for commercial TV in the UK said that 2014 was the fifth consecutive year that TV ad revenue had grown in the UK and, citing stats […]

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