Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in viewing habits. According Thinkbox’s analysis, which is based on data from sources like comScore and the IPA, TV ad revenues showed “remarkable stability” with 2018’s share of the video […]