UK service provider TalkTalk has joined commercial TV marketing body, Thinkbox, as an associate member.
Quad-play provider TalkTalk, which this week announced that it now has 1.1 million TV customers, joins the likes of RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV as an associate member.
This type of membership gives the firm consultation and involvement across Thinkbox activities and with Thinkbox’s working groups.
“TalkTalk’s TV business is growing from strength to strength. We’re Britain’s fastest growing TV service in over a million homes. It’s an exciting time for our business and we’re pleased to be joining Thinkbox,” said TalkTalk’s managing director for consumer, Tristia Harrison.
Thinkbox’s shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV and represents more than 90% of the commercial TV market in the UK.