Prime Video


Amazon pledges to continue to increase video budget

Amazon has said it will continue to invest in video content and will incorporate it into its financial guidance each quarter as it goes through the year. Speaking on the company’s fourth quarter earnings call, chief financial officer Brian Olsavsky said that the company was benefiting from its video investments. “We do like the results […]

Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO Tim Cook announced at the company’s Worldwide Developers Conference (WWDC). Speaking onstage yesterday at the event in San Jose, California, Cook said that Amazon will join the content line-up of its new TV app, which it unveiled in October. The […]

Amazon: ‘multi-local’ originals key to driving subscriptions

Amazon Prime Video will increasingly focus on original international content with market-specific appeal to drive up subscriptions and sustain its base globally, according to Roy Price. In a keynote interview at MIPTV in Cannes yesterday, Amazon Prime Video’s head of global content said “there are no global customers so you have to provide a ‘multi-local’ […]

Netflix and Amazon go head-to-head in India

Netflix and Amazon go head-to-head in IndiaStreaming service Netflix has bagged exclusive SVOD rights to movies from India’s Red Chillies Entertainment for the next three years, as Amazon Prime Video revealed a raft of original series from the territory. RCE is the prodco of Indian movie star Shah Rukh Khan, who’s popularity among audiences has […]

Amazon takes on Netflix with global Prime Video rollout

Amazon has taken on Netflix with the launch of Prime Video in more than 200 countries and territories around the world. The subscription video-on-demand service went live today at no additional cost to Amazon Prime members in Belgium, Canada, France, India, Italy and Spain. Customers in the other new Prime Video territories – which span […]

Amazon offers SVOD foreign language films

Amazon has acquired a raft of foreign-language movies for its Prime Video streaming service. The e-commerce giant has bought the features package from Eurocinema World, in itself a VOD service operator, as well as a linear channel. The films will be available under the Eurocinema Carte Blanche banner on Amazon. Titles include Alicia Vikander-starring Swedish […]

Report: Amazon eyes more European Prime Video launches

Amazon is reportedly planning to roll out is subscription Prime Video service in France, Italy and Spain later this year. According to a report last week in French daily Le Figaro, Amazon could launch in all three markets simultaneously. It may also opt for a pre-Christmas launch – similar to Netflix’s decision to go live […]

Amazon CEO calls for ‘acceptable terms’ from Chromecast, Apple TV

Amazon CEO Jeff Bezos called for “acceptable business terms” for its Prime Video service if the company is to resume selling Chromecast or Apple TV devices. At the Code Conference in California, Bezos responded to a question about why the Amazon store stopped selling the rival devices to its own Amazon Fire TV line of […]

Amazon to ‘significantly increase’ originals spend

Amazon has announced plans to “significantly increase” spend on Amazon Originals content after reporting surging Q1 sales and profits. Speaking on the company’s first quarter earnings call, chief financial officer Brian Olsavsky said that Amazon Prime had experienced “very strong growth” in recent years and that its approach to making original premium content is proving […]

Amazon takes on Netflix with standalone Prime Video

Amazon is going head-to-head with Netflix by launching Prime Video as a standalone, pay-monthly service for the first time in the US. In details published to its US site, Amazon revealed that it will now offer Prime Video as a US$8.99 per month subscription video-on-demand offering, as well as included in its broader Amazon Prime package. […]