Prime Video


beIN Sports launches on Prime Video Australia

In a new deal with media giant Amazon, the Qatar-based sports operator beIN Sports has launched on streaming platform Prime Video in Australia. beIN SPORTS will be available as a paid monthly add-on subscription priced at AUD $14.99 per month via Prime Video Channels, with a seven-day free trial. The launch makes beIN Sports the […]

Amazon hires ex-Disney Jeremy Helfand to lead Prime Video advertising

Amazon has landed former Disney exec Jeremy Helfand to oversee Prime Video’s advertising push, while its global sports chief has stepped down. Ad chief Helfand previously worked at Disney’s part-owned US streamer Hulu before taking on an EVP role at the Mouse House, spending five years between the two companies. He will become VP & […]

Squid Game: The Challenge leads Parrot Analytics’ top 10 digital originals in UK

Netflix’s game show Squid Game: The Challenge has made its way to the top of Parrot Analytics top 10 digital originals in the UK for the week running December 3-9. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across […]

Amazon reveals extensive summer slate of live Tennis broadcasting

Amazon has announced a summer schedule of tennis broadcasting as sports continues to mount a comeback in a post-lockdown world. Coverage will start with the 31st Palermo Ladies Open WTA event from August 3, followed by the WTA and ATP tour Western & Southern Open in New York from August 22. The summer will be […]

Amazon Prime Video latest to offer watch party feature

While it may have missed the boat on the peak of lockdown group viewing, Amazon Prime Video has become the latest streamer to introduce a feature for social viewing. Dubbed Watch Party, the feature is a version of Prime Video’s social viewing experience and is available on desktop PCs via web browser. It allows up […]

Parrot Analytics: The Mandalorian shows strong start, but not enough to dislodge Stranger Things

New shows from Disney+ and Apple TV+ have had an impact, but not enough to displace perennial chart-topper Stranger Things from Parrot Analytics’ originals in-demand chart for the week ending November 17 in South Africa.  Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence […]

Amazon pledges to continue to increase video budget

Amazon has said it will continue to invest in video content and will incorporate it into its financial guidance each quarter as it goes through the year. Speaking on the company’s fourth quarter earnings call, chief financial officer Brian Olsavsky said that the company was benefiting from its video investments. “We do like the results […]

Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO Tim Cook announced at the company’s Worldwide Developers Conference (WWDC). Speaking onstage yesterday at the event in San Jose, California, Cook said that Amazon will join the content line-up of its new TV app, which it unveiled in October. The […]

Amazon: ‘multi-local’ originals key to driving subscriptions

Amazon Prime Video will increasingly focus on original international content with market-specific appeal to drive up subscriptions and sustain its base globally, according to Roy Price. In a keynote interview at MIPTV in Cannes yesterday, Amazon Prime Video’s head of global content said “there are no global customers so you have to provide a ‘multi-local’ […]

Netflix and Amazon go head-to-head in India

Netflix and Amazon go head-to-head in IndiaStreaming service Netflix has bagged exclusive SVOD rights to movies from India’s Red Chillies Entertainment for the next three years, as Amazon Prime Video revealed a raft of original series from the territory. RCE is the prodco of Indian movie star Shah Rukh Khan, who’s popularity among audiences has […]