OTT


Parks: 85% of US millennials subscribe to OTT

More than 85% of millennials in US broadband houses subscribe to at least one over-the-top (OTT) video service from providers that include Netflix and Amazon, according to Parks Associates. The research firm said that more than 25% of millennials subscribe to three or more OTT services and more than 50% subscribe to at least two. […]

US pay TV subscriber numbers drop 10 percentage points

The number of traditional US pay TV subscribers has fallen ten percentage points in four years, even though people are watching “more TV content than ever before” at 6.5 hours per day. This is according to Horowitz Research, which said that 76% of TV content viewers reported subscribing to traditional cable, satellite, or telco pay […]

PwC: VR the fastest growing segment of UK media sector

Virtual reality is the fastest growing segment of the UK’s entertainment and media sector and will be worth more than £1.2 billion by 2022, according to PwC predictions. PwC’s latest Global Entertainment & Media Outlook 2018-2022 estimates that the UK virtual reality (VR) market will grow at compound annual growth rate (CAGR) of 34% over […]

ABI: Global pay TV revenues to reach US$295bn in 2022

The worldwide pay TV market is set to reach revenues of US$295 billion in 2022 as operators react to changes in the market by incorporating OTT offerings as part of their service line-ups, according to ABI Research. The report cited DirecTV Now and Dish Network’s Sling TV as examples of the kind of video streaming […]

ABI: OTT video market to reach US$51bn in 2022

The worldwide over-the-top (OTT) video market is due to increase at a compound annual growth rate (CAGR) of 10% to generate revenues of US$51.4 billion in 2022, according to ABI Research. The report predicts global OTT subscriber numbers will reach 400 million in 2018 and said that growth in this sector is driving changing trends […]

Dataxis: Global pay TV, OTT and telecom operator revenue reaches US$410bn

Global revenue for pay TV, over-the-top and telecom operators reached US$410 billion in the fourth quarter of 2017, according to Dataxis stats. The research covered 80 operators, including major US and European players such as AT&T, Verizon, Comcast, Deutsche Telekom, Telefonica and Vodafone. Dataxis said that revenues have grown at a compound annual growth rate […]

IHS Markit: MENA pay TV in decline as SVOD subs grow 48%

Pay TV subscriptions declined in the Middle East and North Africa (MENA) region in 2017 while online video subscriptions grew 48% year-on-year, according to IHS Markit. The research firm said that MENA pay TV subscriptions fell 21% percent to 4.2 million in 2017, with the growth reversal linked to blocks on beIN Media – something […]

Starz Play claims more MENA market share than Netflix

Starz Play claims to have more market share in the Middle East and North Africa than rivals Netflix and Icflix. Citing IHS Markit stats that coincide with Starz Play’s third anniversary, the subscription video-on-demand player said it accounts for 26% of the MENA OTT market, compared to Netflix’s 16% and Icflix’s 11%. Starz Play also […]

Parks: US home entertainment spend falls as OTT remains steady

The average monthly expenditure by US broadband homes on video entertainment outside of a pay TV subscription has dropped from US$29 (€24) to US$23 over the past two years. This is according to research by Parks Associates, which said that reduced spending on cinema tickets, DVDs and Blu-ray discs had “contributed significantly” to the overall […]

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]

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