Western European OTT episode and movie revenues is to rise by $18bn

OTT episode and movie revenues will reach $45 billon in Western Europe by 2028, according to a report conducted by Digital TV Research.

The research outfit predicted this will amount to a $18 billion rise in revenues from the $27 billion generated in 2022.

Digital TV Research’s analysts further added the UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.

This comes after the media research firm last reported OTT TV episode and movie revenues across 22 Eastern European countries will double from $2.9 billion to $5.7 billion between 2022 and 2028.

“AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028 – up from $17 billion in 2022,” said Digital TV Research, principal analyst, Simon Murray.