Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by the rise of mobile usage, according to WARC’s latest Global Ad Trends report. The research tips online video advertising spend – inclusive of pre-, mid-, and post-roll ads, social and broadcaster VOD – to rise 27.5% to reach US$29.8bn this […]
Online video viewing will exceed an hour per day on a global level in 2018, according to a new forecast by Publicis-owned media agency Zenith. Zenith’s Online Video Forecasts 2018 estimates that global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By […]
TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]
Online video revenues are projected to grow by 22%-35% annually in most markets in the Middle East and North Africa (MENA) region until 2021, according to a new report by EY. The Videonomics report claims that MENA digital consumption growth is among the highest in the world, thanks to a large youth population, fast-improving mobile […]
US internet users are more likely to watch online video across a range of devices than their European counterparts, according to Ampere Analysis. The research firm said that the number of people who watch online video on smart TVs at least monthly is 66% in the US, compared to 61% in Europe. The proportion who […]
Compared to Europe, the US has a higher proportion of internet users who watch video online, according to Ampere Analysis. The research firm said that US web users out-watch their European counterparts on all major connected devices. In the first quarter of this year some 30% of US internet users said they watched video on […]
More than three-fifths of the UK population now consume online video on a regular basis, according to eMarketer. The research firm said that the number of people in the UK who watch streamed or downloaded digital video content via any device – at least once a month – this year stands at 41.3 million, or […]
Seven major internet companies, including Netflix, Amazon and Google, have partnered to form the Alliance for Open Media, with an aim of developing a next-generation online video format. The open-source project – which also includes Cisco, Intel, Microsoft and Mozilla – will aim to develop “next-generation media formats, codecs and technologies”. The Alliance’s initial focus […]
Online TV and video revenues from fixed broadband networks will more than double in the next six years, reaching US$42.34 billion (€33 billion) globally in 2020, according to Digital TV Research. The new report, which covers 51 countries, estimates that the fixed OTT video revenue figure will climb from just US$3.96 billion in 2010 and […]
Mobile and tablet viewing now accounts for 27% of all online video plays, according to Ooyala’s second quarter Global Video Index Report. The video publishing and analytics firm said that mobile video viewing rose by six percentage points between February and June 2014. In the past year, mobile video viewing more than doubled, increasing 127% […]
ICYMI: @BBC launches #DoctorWho VR experience. digitaltveurope.com/2019/05/17/bbc… https://t.co/8SUdtqo8oR
19th May 2019
ICYMI: @Twitch gives @PrimeVideo members premium @Crunchyroll subscription as monthly ‘loot’ offering. #streaming… twitter.com/i/web/status/1…
19th May 2019
.@Ovum: #5G and foldable displays will not change smartphones’ fate. digitaltveurope.com/comment/5g-and… https://t.co/OVX3f3jjYs
19th May 2019
Mediaset pivots to free as Premium becomes #OTT. #TopStoriesOfTheWeek digitaltveurope.com/2019/05/16/med…
19th May 2019
ICYMI: @GrupoMEDIAPRO acquires #VR specialist Visyon. digitaltveurope.com/2019/05/17/med… https://t.co/doFBrlOU17
18th May 2019
