Online video


WARC: online video ad spend to reach US$30bn this year

Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by the rise of mobile usage, according to WARC’s latest Global Ad Trends report. The research tips online video advertising spend – inclusive of pre-, mid-, and post-roll ads, social and broadcaster VOD – to rise 27.5% to reach US$29.8bn this […]

Zenith: online video viewing to exceed an hour per day in 2018

Online video viewing will exceed an hour per day on a global level in 2018, according to a new forecast by Publicis-owned media agency Zenith. Zenith’s Online Video Forecasts 2018 estimates that global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By […]

WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]

EY: online video revenues in MENA to grow by up to 35% annually

Online video revenues are projected to grow by 22%-35% annually in most markets in the Middle East and North Africa (MENA) region until 2021, according to a new report by EY. The Videonomics report claims that MENA digital consumption growth is among the highest in the world, thanks to a large youth population, fast-improving mobile […]

Ampere: online video watched more in US than Europe

US internet users are more likely to watch online video across a range of devices than their European counterparts, according to Ampere Analysis. The research firm said that the number of people who watch online video on smart TVs at least monthly is 66% in the US, compared to 61% in Europe. The proportion who […]

Ampere: US web users watch more online video than Europeans

Compared to Europe, the US has a higher proportion of internet users who watch video online, according to Ampere Analysis. The research firm said that US web users out-watch their European counterparts on all major connected devices. In the first quarter of this year some 30% of US internet users said they watched video on […]

eMarketer: 63% of UK population regularly watches web video

More than three-fifths of the UK population now consume online video on a regular basis, according to eMarketer. The research firm said that the number of people in the UK who watch streamed or downloaded digital video content via any device – at least once a month – this year stands at 41.3 million, or […]

Netflix, Amazon, Google partner on Open Media Alliance

Seven major internet companies, including Netflix, Amazon and Google, have partnered to form the Alliance for Open Media, with an aim of developing a next-generation online video format. The open-source project – which also includes Cisco, Intel, Microsoft and Mozilla – will aim to develop “next-generation media formats, codecs and technologies”. The Alliance’s initial focus […]

OTT revenues to reach US$42 billion by 2020

Online TV and video revenues from fixed broadband networks will more than double in the next six years, reaching US$42.34 billion (€33 billion) globally in 2020, according to Digital TV Research.  The new report, which covers 51 countries, estimates that the fixed OTT video revenue figure will climb from just US$3.96 billion in 2010 and […]

Mobiles and tablets account for 27% of online video views

Mobile and tablet viewing now accounts for 27% of all online video plays, according to Ooyala’s second quarter Global Video Index Report.  The video publishing and analytics firm said that mobile video viewing rose by six percentage points between February and June 2014. In the past year, mobile video viewing more than doubled, increasing 127% […]