Football club Sevilla FC, the winner of yesterday’s Europa League championship final in Turin, has selected TDF Group unit Arkena to provide its online video platform to live-stream its 24-hour TV channel SFCTV.
Arkena is also supporting the delivery of on-demand content including interviews and other exclusive footage.
SFCTV is already available on IPTV and digital-terrestrial TV in Spain.
“The pitch is no longer the only place where football clubs need to perform. Today, we need to engage with our fans: we need a strong team as much as a strong brand. Arkena’s OVP is a powerful tool helping us to spread Sevilla FC’s values and create awareness,” said Francisco Romera, marketing manager of Sevilla FC.