NBCUniversal


NBCU streamer to launch in April, will focus on acquired programming

NBCUniversal’s ad-supported streaming offering is to launch in April 2020, Comcast has announced. Speaking on the company’s Q2 earnings call NBCU CEO Steve Burke said that 500 people are currently working on the service that is scheduled to launch next April.  Burke confirmed that the service will be built on the Now TV platform, which […]

NBC starts lobbying advertisers for streaming ads

The company might be over a year away from launching its streaming platform, but NBCUniversal has already started wooing advertisers. Speaking at a star-studded NBCUniversal Upfront at Radio City Music Hall in New York, NBC’s chairman of sales and client partnerships Linda Yaccarino described the platform as “the largest initiative in our company’s history”, and […]

NBCUniversal and Sky taking CFlight ad measurement to Europe

NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to the next stage by launching NBCUniversal’s CFlight cross-platform measurement standard in Europe. Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures live, on-demand and time-shifted commercial impressions on […]

Comcast exploring ‘global NBC-Sky news channel’

Comcast is exploring the possibility of “launching a global NBC-Sky news channel later this year”, according to CEO Brian Roberts. Speaking on Comcast’s Q1 earnings call, Roberts said that Comcast was moving ahead to combine key NBCUniversal and Sky assets, including some European TV channels and global content distribution businesses as well as to collaborate […]

NBCU streaming service will ‘empower company for decades to come’

Comcast NBCUniversal plans to launch its free streaming service in “about a year” and the OTT offering will serve as “a way to…empower our company for decades to come”, according to NBCUniversal CEO Steve Burke. Speaking on Comcast’s Q1 earnings call, Burke said that “two of the most senior people at Sky” who had worked […]

Darroch: no single partner crucial as Sky looks to homegrown content

No single content partner is crucial to Sky’s continued success and continued investment in the pay TV operator’s homegrown content will be a key focus for the company going forward, according to CEO Jeremy Darroch. Darroch, answering a question on parent company Comcast’s Q1 earnings call on the impact of streaming, said: “I don’t feel […]

Sky and NBCUniversal team up on advanced advertising

Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s existing AdSmart brand. The pair said they were expanding the AdSmart offering by bringing together NBCUniversal’s Audience Studio platform with Sky’s addressable advertising tools. According to the pair, the aim of the joint offering is to enable global brands and […]

EU accepts Hollywood studios and Sky measures to end geo-blocking case

The European Commission has accepted commitments by Hollywood studios not to apply clauses in contracts with Sky that prevent EU consumers outside the UK and Ireland from subscribing to Sky’s UK pay TV service to access films via satellite or online. The EC has made commitments offered by Disney, NBCUniversal, Sony Pictures, Warner Bros. and […]

Syfy to launch new VR and AR experience

NBCUniversal’s science fiction channel Syfy is to launch a new experience for VR and AR platforms in late May. Eleven Eleven is being pitched as an original science fiction story designed for virtual reality and augmented reality. The series has been selected by the 2019 SXSW Film Festival, where it will have its world premiere […]

Sky teams up with Comcast stablemate in IndyCar deal

Pay TV operator Sky has agreed a new deal with motorsports organisation IndyCar, giving Sky Sports in the UK the rights to show all rounds of the 2019  IndyCar Series, including the Indianapolis 500, on the Sky Sports F1 channel. The deal was concluded in partnership with NBC, now one of Sky’s sister companies under […]

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