NBCUniversal


NBCU connects linear and digital ads with FreeWheel

NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic ad decisioning technology. The move marks the first stage of a “technology unification initiative” between the two Comcast-owned companies. NBCU said it lays a foundation that will enable it to more effectively sell and execute inventory across all screens in […]

NBCUniversal to tap Now TV tech for OTT launch

Comcast’s NBCUniversal will tap the technology underlying Sky’s Now TV platform to bring together content that “consumers are currently viewing on other online platforms for free” and put it “altogether in one place” as it rolls out its free OTT TV service in the first half of next year, according to Steve Burke, CEO of […]

NATPE: NBCU streaming service will ‘reinvent’ windowing

NBC Entertainment co-chairmen George Cheeks and Paul Telegdy have said that the business’s planned streaming service will require a “reinvention” of windowing that will affect its content strategy going forward. The newly appointed co-chairmen, who have been in the roles for four months following the exit of Bob Greenblatt, told NATPE Miami delegates that NBC […]

NBCUniversal to launch streaming service on Comcast and Sky next year

NBCUniversal has unveiled plans to launch a new advertising-supported streaming service next year to be distributed via Comcast and Sky that will also be available to non-pay TV customers as an SVOD service. The new venture will be led by Bonnie Hammer, who has been promoted to chairman, direct-to-consumer and digital enterprises at the Comcast-owned […]

NBCUniversal mulling new approach to streaming

Comcast’s NBCUniversal is considering a new approach to streaming services, where it would ‘pay’ users to watch, according to reports. Tentatively titled Watch Back, the service would feature episodes of TV shows from NBCU channels NBC, USA and Bravo as well as those from outside websites, according to a report by The Information. Although none of […]

Katzenberg’s NewTV secures funding from big name backers

Jeffrey Katzenberg and Meg Whitman’s NewTV venture has closed an initial funding round that saw it raise US$1 billion from major studios, Liberty Global and Chinese technology group Alibaba among others. Katzenberg and Whitman’s WndrCo secured funding from Disney, Entertainment One, Fox, ITV, Lionsgate, MGM, NBCUniversal, Sony Pictures Entertainment, Viacom, and Warner Media, in addition […]

Go90’s former general manger joins Massive

Chip Canter, the former general manager of Verizon’s millennial-focused Go90 video service, has joined Massive Interactive – a platform provider and user-experience specialist for the OTT market. Canter, who left Verizon in 2017, has joined Massive as global chief revenue officer and brings more than 20 years of strategy, business development, and product expertise to […]

NBCUniversal’s Hayu to launch in Canada

NBCUniversal International has unveiled plans to launch its female-focused subscription video-on-demand service Hayu in Canada this year. This launch of the reality-theme service in Canada will extend the number of markets in which Hayu is available to eight. The service has been available in the UK, Ireland and Australia since March 2016 and in Norway, […]

NBCUniversal rebrands flagship UK channel

NBCUniversal has renamed its flagship UK entertainment service Universal Channel as Universal TV with refreshed branding. The new look for the UK channel debuts today, with South Africa to follow on May 10. Universal TV will roll out in in Australia, Germany, Latin America and Brazil in the coming months. The rebrand, which spans linear, […]

NBCUniversal teams up with Google for VR

NBCUniversal has teamed up with Google to produce virtual reality (VR) content across networks and shows. The companies will collaborate on at least 10 multi-episode VR productions that will allow fans to get closer to the shows by placing them inside the scenes and allowing them to look around. As part of this partnership, Bravo […]

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