NBCUniversal mulling plan to make Peacock free for all

NBCUniversal is planning to give the ad-supported version of OTT TV service Peacock away for free to all, making it the first US media giant to offer a completely free streaming offering, according to a report by CNBC. NBCUniversal owner Comcast had previously planned to offer the new streaming service free of charge to its […]

NBCUniversal combines domestic and international as Kevin MacLellan steps down

NBCUniversal is to combine its domestic and global divisions following news that international and distribution chief Kevin MacLellan is stepping down. MacLellan was most recently chairman of NBCU Global Distribution and International, ultimately overseeing the company’s networks outside of the US and services such as streamer Hayu, as well as NBCU International Studios (NBCUIS) production […]

Comcast leaning on OTT in US while Sky proves to be a positive for pay TV

Comcast is increasingly leaning towards OTT services, with streaming offsetting a drop in TV subscriber numbers in the company’s Q3 results despite a positive first year in its ownership of Sky. The trend of lost subscribers continued, snowballing to 238,000 dropped in the quarter. This follows Q2 losses of 224,000 and is above the expected […]

NBCUniversal signs social analytics deal with ListenFirst

Social analytics solution vendor ListenFirst has announced a partnership with NBCUniversal. ListenFirst, founded in 2012, also serves clients including AT&T, Condé Nast and Time Warner. The deal will see the broadcaster employ ListenFirst as one of its key partners for social analytics across its global brand portfolio of TV networks, stations and operators, along with […]

NBCUniversal combines TV studios under Hammer, names new Peacock chief

NBCUniversal is pulling its television studios, Universal Television and Universal Content Productions, together under a single business unit under Bonnie Hammer, with Comcast executive Matt Strauss taking over as head of new on-demand service Peacock. Hammer, NBCUniversal’s chairman of direct-to-consumer and digital enterprises, will assume the new title of chairman, NBCUniversal Content Studios, reporting directly […]

NBCU unveils Peacock streamer, plans April launch

NBCUniversal (NBCU) has ordered a raft of new shows and snatched back rights to Amy Poehler comedy Parks And Recreation from Netflix for its new streaming service, which it has named Peacock and said will launch in April. Peacock will offer 15,000 hours of programming, with Parks And Recreation set to become available from October […]

NBCU streamer to launch in April, will focus on acquired programming

NBCUniversal’s ad-supported streaming offering is to launch in April 2020, Comcast has announced. Speaking on the company’s Q2 earnings call NBCU CEO Steve Burke said that 500 people are currently working on the service that is scheduled to launch next April.  Burke confirmed that the service will be built on the Now TV platform, which […]

NBC starts lobbying advertisers for streaming ads

The company might be over a year away from launching its streaming platform, but NBCUniversal has already started wooing advertisers. Speaking at a star-studded NBCUniversal Upfront at Radio City Music Hall in New York, NBC’s chairman of sales and client partnerships Linda Yaccarino described the platform as “the largest initiative in our company’s history”, and […]

NBCUniversal and Sky taking CFlight ad measurement to Europe

NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to the next stage by launching NBCUniversal’s CFlight cross-platform measurement standard in Europe. Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures live, on-demand and time-shifted commercial impressions on […]

Comcast exploring ‘global NBC-Sky news channel’

Comcast is exploring the possibility of “launching a global NBC-Sky news channel later this year”, according to CEO Brian Roberts. Speaking on Comcast’s Q1 earnings call, Roberts said that Comcast was moving ahead to combine key NBCUniversal and Sky assets, including some European TV channels and global content distribution businesses as well as to collaborate […]

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