Reality streamer hayu lands on Samsung TVs

NBCUniversal International (NBCUI) has launched its reality TV streamer hayu on Samsung smart TVs. The SVOD offers subscribers a comprehensive library of reality TV favourites such as Keeping Up With The Kardashians, The Real Housewives and Below Deck. It is available in 27 territories including the UK, Ireland, Germany and Australia. It expanded to a […]

NBCUniversal shifts stations to impressions-based buying

NBCUniversal has announced a dramatic shift in its advertising strategy which will see its local and regional channels move to 100% impressions-based buying for local campaigns. As of April 1, NBCU’s 42 NBC/Telemundo stations along with seven regional sports networks will be measured using CPMs only. The announcement builds on an ongoing effort from NBCU […]

NBCU expands hayu to further 11 European markets

  NBCUniversal’s reality TV SVOD service hayu has expanded to 11 new European markets. The streamer first launched in the UK, Ireland and Australia in 2016, and has since rolled out in the Nordics, Canada, Southeast Asia, and more recently in Germany and Austria on Amazon Prime Video Channels.  This expansion will bring hayu to […]

WWE shifts focus to international deals following bumper Peacock sale

Pro wrestling outfit WWE will turn its attention to international deals after securing a big-money distribution agreement with NBCUniversal. Late last month, the company tied up a deal which effectively sees the company sell its WWE Network SVOD to Peacock. The agreement, worth a reported US$1 billion, will see the WWE Network cease to operate […]

33 million flock to Peacock

NBCUniversal’s big streaming play Peacock hit 33 million subscribers by the end of 2020, parent company Comcast has said. Peacock’s performance puts it on a similar level to WarnerMedia’s HBO Max, which had just under 38 million at the end of the year. The streamer saw steady growth from Q3, adding 11 million users. The […]

Peacock captures 9.2% of US streaming share with The Office alone

NBCUniversal’s decision to bring The Office to its Peacock streaming service seems to have been vindicated, with the show alone accounting for more than 9% of all streaming time in the US at the beginning of January. The show arrived on NBCU’s streamer on January 1 following years as a mainstay on Netflix, and now […]

Peacock expected to hit 52 million subs by 2024

NBCUniversal’s hybrid streaming service Peacock will exceed 50 million by 2024. According to a new report from Macquarie, the streamer will hit 52.1 million in 2024 with revenues of US$1.96 billion. In the immediate future, the report expects Peacock to hit US$604 million in revenue this year – up from US$296 million in 2020. The majority […]

NBCUniversal teams with Movistar+ to launch Universal+ and DreamWorks channel in Spain

NBCUniversal International Networks is to launch streaming service Universal+ and new channel DreamWorks in Spain in partnership with pay TV provider Movistar+ from Telefónica. The US studio is launching linear channel DreamWorks for the first time in Spain on the Movistar+ platform, along with an associated on-demand offering that will also be available in the […]

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