NBCUniversal


Sky and NBCUniversal team up on advanced advertising

Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s existing AdSmart brand. The pair said they were expanding the AdSmart offering by bringing together NBCUniversal’s Audience Studio platform with Sky’s addressable advertising tools. According to the pair, the aim of the joint offering is to enable global brands and […]

EU accepts Hollywood studios and Sky measures to end geo-blocking case

The European Commission has accepted commitments by Hollywood studios not to apply clauses in contracts with Sky that prevent EU consumers outside the UK and Ireland from subscribing to Sky’s UK pay TV service to access films via satellite or online. The EC has made commitments offered by Disney, NBCUniversal, Sony Pictures, Warner Bros. and […]

Syfy to launch new VR and AR experience

NBCUniversal’s science fiction channel Syfy is to launch a new experience for VR and AR platforms in late May. Eleven Eleven is being pitched as an original science fiction story designed for virtual reality and augmented reality. The series has been selected by the 2019 SXSW Film Festival, where it will have its world premiere […]

Sky teams up with Comcast stablemate in IndyCar deal

Pay TV operator Sky has agreed a new deal with motorsports organisation IndyCar, giving Sky Sports in the UK the rights to show all rounds of the 2019  IndyCar Series, including the Indianapolis 500, on the Sky Sports F1 channel. The deal was concluded in partnership with NBC, now one of Sky’s sister companies under […]

IHS Markit: US SVOD market could grow by 53m subs by 2023

New direct-to-consumer services from Disney, Apple, Warner Media and NBCUniversal have the potential to grow the US SVOD market by 53 million subscriptions by 2023. This is according to IHS Markit research, which claims that such growth would amount to a 25% increase in subscribers and would generate up to US$3.6 billion in incremental revenue […]

NBCU connects linear and digital ads with FreeWheel

NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic ad decisioning technology. The move marks the first stage of a “technology unification initiative” between the two Comcast-owned companies. NBCU said it lays a foundation that will enable it to more effectively sell and execute inventory across all screens in […]

NBCUniversal to tap Now TV tech for OTT launch

Comcast’s NBCUniversal will tap the technology underlying Sky’s Now TV platform to bring together content that “consumers are currently viewing on other online platforms for free” and put it “altogether in one place” as it rolls out its free OTT TV service in the first half of next year, according to Steve Burke, CEO of […]

NATPE: NBCU streaming service will ‘reinvent’ windowing

NBC Entertainment co-chairmen George Cheeks and Paul Telegdy have said that the business’s planned streaming service will require a “reinvention” of windowing that will affect its content strategy going forward. The newly appointed co-chairmen, who have been in the roles for four months following the exit of Bob Greenblatt, told NATPE Miami delegates that NBC […]

NBCUniversal to launch streaming service on Comcast and Sky next year

NBCUniversal has unveiled plans to launch a new advertising-supported streaming service next year to be distributed via Comcast and Sky that will also be available to non-pay TV customers as an SVOD service. The new venture will be led by Bonnie Hammer, who has been promoted to chairman, direct-to-consumer and digital enterprises at the Comcast-owned […]

NBCUniversal mulling new approach to streaming

Comcast’s NBCUniversal is considering a new approach to streaming services, where it would ‘pay’ users to watch, according to reports. Tentatively titled Watch Back, the service would feature episodes of TV shows from NBCU channels NBC, USA and Bravo as well as those from outside websites, according to a report by The Information. Although none of […]

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