HBO Max


AT&T to turn Audience Network into HBO Max preview channel

WarnerMedia is transforming its Audience Network pay TV channel into one designed to market its upcoming streamer HBO Max. The network was a legacy asset from AT&T’s acquisition of DirecTV. Its fate has long been a topic of discussion for the company’s execs, and it has been without a programming executive since the departure of […]

HBO Max predicted to exceed 50 million subs by 2025

A new report has predicted that WarnerMedia’s upcoming HBO Max will reach almost 51 million subscribers by 2025.  According to analyst Michael Nathanson of MoffettNathanson Research, the streamer will surpass the company’s expectations to generate US$8.2 billion in total revenues by 2025 with a growth rate of over 10%.  The researcher’s estimates include fee revenues […]

Disney+ to exceed 100 million subs by 2025

Imminently launching streamer Disney+ is expected to reach 101 million subscribers by 2025. According to a new report from Digital TV Research, the ‘big five’ SVOD platforms are expected to have a total of 529 million global subscribers, adding 257 million subscribers between 2019-25. The analyst expects Disney+ to clearly establish itself as the third-placed […]

AT&T officially unveils US$14.99 HBO Max

AT&T has officially lifted the lid on HBO Max, announcing that the streamer will launch in May 2020 at US$14.99 per month.  The streamer will launch with 10,000 hours of content and, as previously reported, existing AT&T HBO customers and HBO Now direct-billed subscribers will receive the new service at no additional cost. In addition, […]

Sky in five-year output deal with HBO

Comcast-backed pay TV operator Sky has secured a five-year extension to its output deal with HBO and is set to co-produce on series being created for WarnerMedia’s forthcoming streamer HBO Max, our sister title TBI has learned. The extension to the output deal, which has previously delivered Sky with HBO hits such as Game Of Thrones, Watchmen and True […]

AT&T CEO sets out stall for HBO Max in earnings call, announces two new board members

On the eve of WarnerMedia’s big HBO Max presentation, AT&T CEO Randall Stephenson has touted the “unique” offer of the new premium SVOD. Speaking during the company’s Q3 earnings call, the CEO said: “This is a product that’s going to be very different from anything else that you’ve seen in the market so far. This […]

Streamers “all relatively small to linear TV” claims Netflix CEO

Netflix, Amazon, YouTube, Hulu, Disney+, Apple TV+, HBO Max and Peacock are “all small compared to linear TV,” thinks Netflix CEO Reed Hastings (pictured). The comments come from Hastings’ investors’ letter, following the release of Netflix’s Q3 results – where it saw a larger-than-expected increase of 6.77 million subscribers. Despite positioning Netflix as the market […]

Warnermedia has ‘no plan to do anything but keep HBO intact’, says Greenblatt

Warnermedia does not plan to compromise HBO by dramatically expanding the range of programming associated with brand, but it does plan to up its volume of shows and have HBO sit alongside a much broader range of content as part of the forthcoming HBO Max direct-to-consumer offering, according to Warnermedia chairman Robert Greenblatt. Accepting an […]

WarnerMedia names senior communications team

WarnerMedia has given expanded roles to three HBO communications executives, Karen Jones, Ronni Cobern-Basis and Laura Young. Jones, a 20-plus year HBO Communications executive who most recently served as SVP, media relations, HBO, has been promoted to EVP, communications, HBO. Managing teams in New York and Los Angeles, she will work closely with Casey Bloys, president, HBO Programming […]