HBO Max


HBO Max undercuts Netflix with promo pricing

AT&T is looking to fly out of the gates with upcoming streamer HBO Max by offering a promotional discount that brings it below the price of Netflix. With less than a month until launch, the operator said that customers who sign up to the streamer ahead of launch will receive a 20% discount at US$11.99 […]

AT&T continues to shed TV subs with HBO Max launch on horizon

AT&T lost a little under 900,000 TV subscribers in Q1 2020 in a continued downward spiral for the operator.  Announcing its quarterly results on April 22, the operator confirmed that it had lost 897,000 premium TV subscribers in the quarter. This is made up of DirecTV, U-Verse, and AT&T TV customers. Cord-cutting OTT service AT&T […]

HBO Max to launch May 27

AT&T has announced that its upcoming streaming service HBO Max will launch on May 27. The platform was fully unveiled in October 2019 complete with its top tier pricing, and will launch with over 10,000 hours of content from across Warner’s hefty content library from the likes of Warner Bros., New Line, DC, CNN, TNT, […]

WarnerMedia signs HBO Max distribution deal with Charter

The battle lines are continuing to be drawn in the US’s streaming wars, with the latest news being a distribution agreement between AT&T’s WarnerMedia and operator Charter Communications.  The deal will see Charter customers who subscribe to HBO be given complimentary access to Warner’s upcoming HBO Max streamer at no additional charge when it launches […]

Hulu’s Kilar in as CEO at WarnerMedia to head HBO Max launch

WarnerMedia has appointed the former Amazon SVP and Hulu CEO Jason Kilar to head up the AT&T-owned media giant and its hotly anticipated streamer HBO Max. Alongside the SVOD, which is due to launch on 1 May, Kilar will also oversee premium drama cabler HBO, Warner Bros., Otter Media and the Turner cable network, including […]

Cord-cutting AT&T TV rolled out across US

AT&T TV, the cord-cutting product of the operator of the same name, has launched across the US following a successful trial in 13 markets. The OTT product is designed to be a premium streaming TV product, and serves to effectively replace DirecTV as a revenue generator. Powered by Android TV, the service offers access to […]

WarnerMedia expands YouTube TV distribution, adding HBO Max, HBO and Cinemax

YouTube TV, the cord-cutting product of the Google-owned video platform, has agreed an expanded distribution deal with WarnerMedia. The arrangement will see YouTube TV add upcoming SVOD service HBO Max along with pay TV channels Cinemax and HBO to its offer. Pricing is yet to be revealed, with YouTube TV starting at US $49.99 per […]

Streaming dominating WarnerMedia commissions with HBO Max launch on horizon

With AT&T’s HBO Max OTT service months away from launch, the company’s emphasis on the service has been laid clear by a new report. According to new figures from Ampere Analysis, by Q4 2019, streaming commissions represented 73% of WarnerMedia’s new TV projects. This is a significant change from Q4 2018, where streaming only represented […]

HBO Max costs AT&T US$1.2 billion in lost licensing revenue 

Upcoming streamer HBO Max has cost AT&T’s WarnerMedia over US$1 billion in forgone revenue, the operator’s quarterly results have revealed.  By setting aside content like Friends to exclusively be streamed on the service, WarnerMedia missed out on over US$1.2 billion in licencing revenue during the quarter. The service also cost Warner US$500 million in lost […]

Warner appoints HBO Max Originals marketing leads

HBO alum Pia Chaozon Barlow has returned to the company as its SVP of programme marketing for upcoming streamer HBO Max. Chaozon Barlow had previously worked for HBO for over 10 years prior to its 2018 acquisition by AT&T. During this time, she led campaigns for shows such as Girls, Boardwalk Empire and The Newsroom. […]