HBO Max


OSN extends licensing agreement as MENA home of HBO

Middle East pay TV operator OSN has strengthened its partnership with HBO and extended its exclusive licensing agreement for the US programmer’s content. OSN, which said the agreement cemented its position as the exclusive home for HBO programming across the MENA region, will exclusively carry complete boxsets of HBO content including Game of Thrones, The […]

WarnerMedia hires Turkcell OTT head to lead HBO Max in Turkey

WarnerMedia has continued to lay the groundwork for further expansion into Europe with the hire of Turkcell’s Baris Zavaroglu as its director general for HBO Max in Turkey. The exec will be charged with leading Warner’s DTC business when it launches in Turkey later this year. He will oversee the launch and growth of HBO […]

HBO bounces back in Nordics with Max launch

The launch of HBO Max has enabled the WarnerMedia-owned streamer to bounce back in the Nordic market to once again occupy the number three slot, according to Swedish research and consultancy outfit Mediavision. HBO Nordic was replaced by HBO Max in the Nordic countries at the end of October. Mediavision said that the launch had […]

WarnerMedia hires Asia chief for HBO Max

WarnerMedia has hired Jason Monteiro from MENA streamer Shahid to lead its direct-to-consumer operations across Southeast Asia, including the transition of HBO Go to become HBO Max. Monteiro becomes GM of HBO Max Southeast Asia, Hong Kong and Taiwan with immediate effect, linking up with fellow Shahid alum Johannes Larcher, who leads HBO Max outside […]

HBO and HBO Max at 74 million subscribers

HBO and HBO Max ended 2021 with a cumulative total of 73.8 million subscribers, WarnerMedia has revealed in a regulatory filing. The total figure exceeds Warner’s guidance that the brands would be between 70-73 million subscribers by the end of 2021. It is up from the 69.4 million subscribers recorded in September. This number represents […]

December becomes most-watched month for HBO Max

WarnerMedia’s premium SVOD HBO Max recorded its most-viewed month to date in December, the streamer has revealed. The streamer attributed the success to its combination of HBO hit series, Warner Bros. movies and Max Originals. Chief amongst the former category was the season three finale of the critically acclaimed Succession. The finale delivered a series-high across […]

HBO Max kicks off European expansion

WarnerMedia’s premium streaming service HBO Max has begun rolling out in Europe. The streamer, which brings together content from brands including Warner Bros., HBO, DC and Cartoon Network, has launched in the Nordics and Spain as the beginning of its 27-territory rollout. To kick off HBO Max’s availability, the company is running a month-long promotion […]

HBO Max continues growth despite US dip

HBO and its companion streaming service HBO Max have seen subscribers increase to almost 70 million in a positive quarter for parent company AT&T. The pull of shows such as White Lotus and Hacks along with its day-and-date theatrical releases like The Suicide Squad saw subscribers to both services grow by 1.9 million from the […]

Telia announces HBO Max distribution

Nordic pay TV operator Telia has announced a distribution deal with WarnerMedia for HBO Max. The premium streamer will launch in Europe at the end of the month, and Telia has confirmed that existing HBO Nordic accounts set up via its platform will be replaced by HBO Max. While it will omit the day-and-date theatrical […]

HBO Max to launch in seven additional European markets next year

HBO Max is to launch in seven additional European countries next year on top of its previously announced plan to launch in 14 countries in central and eastern Europe. The service will also make Warner Bros. movies available 45 days after their theatrical release. In addition to pre-announced markets where HBO is already present, the […]

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