HBO Max


WarnerMedia expands YouTube TV distribution, adding HBO Max, HBO and Cinemax

YouTube TV, the cord-cutting product of the Google-owned video platform, has agreed an expanded distribution deal with WarnerMedia. The arrangement will see YouTube TV add upcoming SVOD service HBO Max along with pay TV channels Cinemax and HBO to its offer. Pricing is yet to be revealed, with YouTube TV starting at US $49.99 per […]

Streaming dominating WarnerMedia commissions with HBO Max launch on horizon

With AT&T’s HBO Max OTT service months away from launch, the company’s emphasis on the service has been laid clear by a new report. According to new figures from Ampere Analysis, by Q4 2019, streaming commissions represented 73% of WarnerMedia’s new TV projects. This is a significant change from Q4 2018, where streaming only represented […]

HBO Max costs AT&T US$1.2 billion in lost licensing revenue 

Upcoming streamer HBO Max has cost AT&T’s WarnerMedia over US$1 billion in forgone revenue, the operator’s quarterly results have revealed.  By setting aside content like Friends to exclusively be streamed on the service, WarnerMedia missed out on over US$1.2 billion in licencing revenue during the quarter. The service also cost Warner US$500 million in lost […]

Warner appoints HBO Max Originals marketing leads

HBO alum Pia Chaozon Barlow has returned to the company as its SVP of programme marketing for upcoming streamer HBO Max. Chaozon Barlow had previously worked for HBO for over 10 years prior to its 2018 acquisition by AT&T. During this time, she led campaigns for shows such as Girls, Boardwalk Empire and The Newsroom. […]

WarnerMedia hires Idell to helm D2C research

AT&T has appointed Cheryl Idell as the EVP and chief research officer of WarnerMedia Entertainment and direct-to-consumer. Idell joins from Snap, owner of social media app Snapchat, where she served as the company’s head of US vertical measurement. She also previously worked at Mindshare as the head of its west coast offices, Nielsen as EVP […]

AT&T to turn Audience Network into HBO Max preview channel

WarnerMedia is transforming its Audience Network pay TV channel into one designed to market its upcoming streamer HBO Max. The network was a legacy asset from AT&T’s acquisition of DirecTV. Its fate has long been a topic of discussion for the company’s execs, and it has been without a programming executive since the departure of […]

HBO Max predicted to exceed 50 million subs by 2025

A new report has predicted that WarnerMedia’s upcoming HBO Max will reach almost 51 million subscribers by 2025.  According to analyst Michael Nathanson of MoffettNathanson Research, the streamer will surpass the company’s expectations to generate US$8.2 billion in total revenues by 2025 with a growth rate of over 10%.  The researcher’s estimates include fee revenues […]

Disney+ to exceed 100 million subs by 2025

Imminently launching streamer Disney+ is expected to reach 101 million subscribers by 2025. According to a new report from Digital TV Research, the ‘big five’ SVOD platforms are expected to have a total of 529 million global subscribers, adding 257 million subscribers between 2019-25. The analyst expects Disney+ to clearly establish itself as the third-placed […]

AT&T officially unveils US$14.99 HBO Max

AT&T has officially lifted the lid on HBO Max, announcing that the streamer will launch in May 2020 at US$14.99 per month.  The streamer will launch with 10,000 hours of content and, as previously reported, existing AT&T HBO customers and HBO Now direct-billed subscribers will receive the new service at no additional cost. In addition, […]

Sky in five-year output deal with HBO

Comcast-backed pay TV operator Sky has secured a five-year extension to its output deal with HBO and is set to co-produce on series being created for WarnerMedia’s forthcoming streamer HBO Max, our sister title TBI has learned. The extension to the output deal, which has previously delivered Sky with HBO hits such as Game Of Thrones, Watchmen and True […]

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